Phase 2 · Strategy & Planning · From Idea to Executable Plan
Turnaround Strategy Design
Stabilising a business in crisis is not the same as turning it around. Stabilisation buys time. The turnaround strategy decides what the business does with it.
Turnaround strategy design is the development of the medium-term commercial, operational, and financial plan that takes the business from stabilised distress to sustainable recovery — identifying the core of the business that is genuinely viable, the changes that are required to make it so, the actions that will be taken in what sequence, and the milestones that will demonstrate that recovery is on track. We design the strategy that gives the business a credible pathway back to sustainable commercial health.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that has stabilised its immediate cash position but has no clear view of how it returns to sustainable profitability
The immediate crisis has been managed. The creditors have been stabilised. And the business now needs a strategy — not just for survival but for genuine recovery. The difference between a business that has been saved and a business that has been turned around is the strategy for the next phase.
Scenario 2
The business that needs to present a credible recovery plan to its bank, its investors, or its creditors
The stakeholders who are supporting the business through the crisis want evidence that their support is justified. A credible turnaround strategy — with clear commercial logic, achievable targets, and honest assessment of the risks — is the document that maintains their confidence and their continued support.
Scenario 3
The business that has attempted multiple interventions without a coherent strategy and is running out of time to find one that works
Cost cuts have been made. Non-core assets have been sold. A fundraise has been attempted. Each intervention addressed a symptom rather than the underlying cause — and without a strategy that identifies the root of the problem and the structural changes needed to address it, each intervention is just buying time for the next one.
The Impact It Creates
The Moment You Will Feel the Difference.
Viable core of the business identified and protected while non-viable activities are addressed
Clear, credible recovery pathway designed with achievable milestones
Stakeholder confidence maintained through a credible, evidence-based recovery plan
Structural changes identified and planned that address root causes rather than symptoms
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Business viability assessment — what is genuinely viable and what is not
- Root cause analysis — why is the business in difficulty?
- Turnaround strategy options — multiple pathways with assessed probability of success
- Recovery plan — 12 to 24 month operating plan with financial model
- Milestone framework for tracking recovery progress
- Stakeholder communication plan — presenting the recovery plan credibly
The Outcome
Where You Will Be on the Other Side.
The business has a credible, coherent turnaround strategy — one that addresses the root causes of the difficulty, protects the viable core, and provides a clear pathway back to sustainable commercial health that stakeholders can believe in.
Primary Focus
Designing the medium-term strategy that takes a stabilised business in distress to a sustainable recovery through structural commercial and operational change.
KPI Measurement
- Recovery milestone achievement rate
- Revenue vs plan in recovery period
- Profitability timeline vs turnaround plan
- Stakeholder confidence score during recovery
- Cost structure improvement vs pre-turnaround
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The turnaround strategy is the moment the business stops surviving and starts recovering. It is the document that says: here is what went wrong, here is what we are changing, and here is what the business will look like on the other side. We write it with the honesty that makes it credible and the ambition that makes it worth the effort.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2