Phase 2 · Strategy & Planning · From Idea to Executable Plan
Sales Team Training & Coaching
A great process without great people to execute it is a plan on paper. Training and coaching is how the process becomes performance.
Sales team training and coaching is the ongoing investment in the skills, mindset, and commercial instincts of the people responsible for generating revenue. We design and deliver training programmes that address the specific gaps in your team — from prospecting and qualification to objection handling, negotiation, and closing — and embed a coaching rhythm that compounds improvement over time.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The sales team that has never received structured training
The team has learned through trial and error — which means they have also been learning the wrong lessons. Bad habits are entrenched, objection responses are improvised, and performance varies wildly between reps.
Scenario 2
The sales manager who coaches by intuition rather than framework
The manager is a strong seller but a weak coach. Feedback is ad hoc, development is reactive, and the team is not improving at the rate the business needs.
Scenario 3
The rapidly scaling business onboarding new sales hires
New hires are taking too long to ramp because there is no structured onboarding curriculum. The business is losing revenue during the learning curve that could be significantly compressed.
The Impact It Creates
The Moment You Will Feel the Difference.
Faster ramp time for new hires through structured onboarding curriculum
Consistent skills baseline across the entire team
Higher conversion rates as objection handling and qualification improve
Coaching culture installed that compounds performance over quarters
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Sales skills gap assessment by rep and team
- Training curriculum design — modular, role-specific content
- Prospecting, qualification, and closing skills workshops
- Objection handling framework and practice scripts
- Sales manager coaching framework and call review cadence
- 90-day onboarding curriculum for new hires
The Outcome
Where You Will Be on the Other Side.
The team performs more consistently, the average rep performs at the level of the best rep, and the business stops relying on a small number of top performers to carry the revenue target.
Primary Focus
Developing sales team skills and installing a coaching culture that compounds performance across every rep.
KPI Measurement
- Rep ramp time to quota
- Conversion rate before and after training
- Call quality score
- Quota attainment rate
- Sales manager coaching session frequency
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every elite sales team has been trained. The myth of the natural salesperson obscures the reality that consistent performance is a designed outcome — not a personality trait. We design the curriculum that builds it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2