Phase 2 · Strategy & Planning · From Idea to Executable Plan
Go-to-Market Strategy
Most launches fail at GTM · not at product, not at marketing, not at sales. They fail because no one designed the system that connects all three.
Go-to-market is the orchestrated plan for HOW you take the offer to the market · which segments first, which channels, which messaging, which sales motion, which support. We design the full GTM system so the launch lands as a coordinated wave rather than a scattered set of efforts.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup approaching first launch
You have a product, an audience, and a launch date · but the actual GTM is a collection of channels rather than a coordinated plan. The risk is high-effort, low-result launch fatigue.
Scenario 2
The SME launching a new offer into an existing customer base
You have a new offer ready, but the question of HOW to take it to the market · sales motion, marketing sequence, partner involvement, customer success role · has not been designed. The launch will fragment without it.
Scenario 3
The enterprise entering a new geography
You are entering a new market and the team is treating it like the home market. Channels, partnerships, regulatory considerations, and buyer behaviour all differ · and the GTM needs to be designed for THIS market, not your existing one.
The Impact It Creates
The Moment You Will Feel the Difference.
A single coordinated GTM that marketing, sales, and product all execute against
Faster time-to-revenue because the launch is sequenced, not improvised
Channel and partnership leverage rather than channel chaos
A repeatable GTM motion that can be reused for future launches
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Go-to-market strategy document
- Target segment prioritisation and sequencing
- Channel mix and partnership strategy
- Sales motion design · inbound, outbound, partner-led
- Marketing campaign architecture
- Launch sequence and ninety-day execution plan
The Outcome
Where You Will Be on the Other Side.
Your launch operates as one coordinated motion. Each function knows its role, the sequence is clear, and the market sees a coherent, compelling entry rather than a scattered set of activities. Launch outcomes become measurable and repeatable.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The companies you watch launch flawlessly did not get lucky. They designed the system that produced the launch. GTM is the discipline that turns marketing, sales, and product from three departments into one growth engine.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2