Phase 2 · Strategy & Planning · From Idea to Executable Plan
Trade Mission Preparation
A trade mission is a significant investment of time and money. The businesses that return with commercial outcomes are the ones that prepared before they went, not the ones that networked when they got there.
Trade mission preparation is the structured pre-mission process that maximises the commercial return from participation in government or industry trade missions — from the meeting schedule and the company pitch through the relationship-building strategy, the follow-up plan, and the commercial readiness to convert mission conversations into business relationships. We design the preparation that makes every trade mission conversation move toward an outcome.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business attending a trade mission without a clear commercial objective or meeting schedule
The trade mission has been confirmed. The flights and accommodation are booked. And the business has no clear view of who it wants to meet, what it wants to achieve, or how it will follow up on the conversations it has. The trip will be enjoyable, educational, and commercially unproductive.
Scenario 2
The company that has attended trade missions previously and returned with business cards but no commercial progress
The meetings were good. The relationships were promising. The follow-up emails were sent. And then nothing happened — because the follow-up was too slow, too generic, or not connected to a specific next step that advanced the relationship toward a commercial outcome.
Scenario 3
The business uncertain whether a particular trade mission represents a worthwhile investment for its specific commercial objectives
The trade mission is being promoted. The cost is significant. And the business does not have a framework for assessing whether this specific mission, in this specific market, at this specific time, represents a worthwhile investment of the limited international development budget.
The Impact It Creates
The Moment You Will Feel the Difference.
Trade mission commercial objectives clearly defined before departure
Meeting schedule pre-arranged with the right companies and contacts
Company pitch and materials localised for the target market
Follow-up system in place to convert mission conversations to commercial relationships
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Trade mission commercial objective setting
- Target company and contact identification in mission market
- Pre-mission meeting schedule design and facilitation
- Company pitch and materials preparation for the target market
- Mission logistics and cultural briefing
- Post-mission follow-up plan and relationship management framework
The Outcome
Where You Will Be on the Other Side.
The business returns from the trade mission with a pipeline of qualified commercial relationships that have been systematically followed up — converting the investment in the mission into the commercial outcomes that justified it.
Primary Focus
Preparing businesses for trade missions with the commercial objectives, meeting schedules, and follow-up systems that convert mission conversations into commercial outcomes.
KPI Measurement
- Pre-arranged meetings per mission
- Follow-up response rate post-mission
- Commercial pipeline generated per mission
- Mission ROI — revenue vs investment
- Relationship conversion rate from mission contact to commercial partner
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best trade mission outcomes are not accidents. They are the result of the preparation that happened before the flight. We do the preparation that turns a trip into a pipeline — and a pipeline into international revenue.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2