Phase 2 · Strategy & Planning · From Idea to Executable Plan
Term Sheet Negotiation Support
A term sheet is not an offer of investment. It is a negotiation document. Most founders do not know which terms are negotiable — and the investor does.
Term sheet negotiation support is the commercial and strategic guidance that helps founders understand, evaluate, and negotiate the terms of investment offers — protecting founder rights, preserving commercial flexibility, and avoiding the structural commitments that will constrain the business at every subsequent round. We translate the legal and commercial complexity of term sheets into plain language, identify the terms worth negotiating, and support the founder through the process that determines the governance of the business for years to come.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The first-time founder receiving their first term sheet and not knowing what to focus on
The document is dense, the language is unfamiliar, and the pressure to close is real. The founder does not know which terms are standard, which are negotiable, and which will have consequences that take years to surface.
Scenario 2
The founder who accepted terms that are now constraining the business
A previous round was closed with terms that made sense under pressure but now create friction — anti-dilution provisions, information rights that cost management time, or board composition that has shifted control. The learning from the last term sheet should inform how this one is negotiated.
Scenario 3
The founder receiving competing term sheets and not knowing how to compare them fairly
Two investors have submitted terms. The headline valuations look similar but the structural terms are materially different. Without the framework to compare them accurately, the choice is made on the wrong basis.
The Impact It Creates
The Moment You Will Feel the Difference.
Term sheets understood fully before signature — no surprises at future rounds or exits
Founder rights and commercial flexibility protected through informed negotiation
Unfavourable terms identified and negotiated before they are baked into the company's documents
Competing offers compared accurately on a like-for-like basis
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Term sheet translation — plain language explanation of every clause
- Term importance ranking — which terms to prioritise, which to concede
- Market benchmarking — how these terms compare to market standard
- Negotiation strategy — position, target, and walk-away on each key term
- Competing offer comparison framework
- Post-negotiation summary and long-form document review brief
The Outcome
Where You Will Be on the Other Side.
The founder signs a term sheet with complete understanding of what they have agreed to — having negotiated the terms that matter most from a position of knowledge rather than pressure.
Primary Focus
Supporting founders in understanding, evaluating, and negotiating investment term sheets to protect founder rights and commercial flexibility.
KPI Measurement
- Terms successfully negotiated vs initial offer
- Founder understanding score of final terms
- Subsequent round impact of negotiated terms
- Time to close after term sheet receipt
- Founder satisfaction with final terms vs alternatives
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The terms you accept in a funding round follow you until the business exits. The twenty minutes it takes to understand and negotiate them properly is the highest-leverage investment of time any founder will make.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2