Phase 2 · Strategy & Planning · From Idea to Executable Plan
Business Model Pivot Strategy
Sometimes the reason a business is in difficulty is not how it is run — it is what it is. The pivot is the decision to change the fundamental model before the model destroys the business.
Business model pivot strategy is the structured process of redesigning the fundamental commercial model of a business that is in difficulty because the original model is no longer viable — whether because the market has changed, the competition has made the model uncompetitive, the cost structure is incompatible with the pricing the market will bear, or the customer has moved in a direction the original model cannot follow. We design the pivot that preserves what is valuable and changes what is not.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business whose market has fundamentally changed and whose model was designed for a world that no longer exists
The industry has digitised. The buyer behaviour has changed. The competitive dynamics have shifted. And the business is still operating on a model that was designed before those changes — generating diminishing returns from an approach that the market is moving away from.
Scenario 2
The founder who knows the current model is not working but is afraid to change it because the change risks what revenue remains
The business is losing money but it is still generating some revenue. The pivot that might save the business would require disrupting the revenue that is keeping it alive. The fear of losing what remains by changing is preventing the change that might make something sustainable.
Scenario 3
The business that has been sustaining itself through cost reduction and efficiency improvement when what it actually needed was a different business model
The turnaround interventions — cost cuts, operational improvements, team reductions — have been implemented. The business is leaner. And it is still not profitable — because the model itself is incapable of generating sufficient margin at the volume the market will support at the pricing the market will accept.
The Impact It Creates
The Moment You Will Feel the Difference.
Business model redesigned to fit the market as it is rather than the market as it was
Pivot designed to preserve existing revenue and relationships where possible
New commercial model tested before full commitment of resources
Clear transition plan from the existing model to the new one
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Business model diagnosis — why the existing model is not viable
- Market analysis — what the market actually wants and will pay for
- Pivot options development — multiple new model configurations
- Pivot business case — commercial viability of the new model
- Transition plan — from existing model to new one without destroying what remains
- New model testing and iteration framework
The Outcome
Where You Will Be on the Other Side.
The business operates on a model that fits the market it is in — having made the pivot that the original model could not make — with a commercial architecture that generates sustainable returns from the capabilities and relationships the business has built.
Primary Focus
Designing the business model pivot that makes a business commercially viable in the market as it currently exists rather than as it was when the original model was designed.
KPI Measurement
- Revenue generated from new business model
- Gross margin improvement from pivot
- Customer retention through model change
- Time to commercial viability of new model
- Original revenue preserved during transition
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The pivot is not the admission that the original idea was wrong. It is the evidence that the business is paying attention to the market — and is willing to change before the market makes the decision for it. We design the change with the intelligence and the care it deserves.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2