Phase 2 · Strategy & Planning · From Idea to Executable Plan
Supply Chain Positioning Strategy
Where you sit in a supply chain determines what you earn, what you control, and how secure your position is. Most suppliers have never strategically chosen their position.
Supply chain positioning strategy is the analysis of where a supplier currently sits within the supply chains of its target buyers — and the strategic design of where it should sit to maximise commercial value, resilience, and growth. We map the supply chain landscape, assess the supplier's current position against alternatives, and design the strategy for moving to a more commercially advantageous position within the chains that matter most.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The sub-tier supplier with no direct buyer relationship and no control over its commercial future
The business delivers to a tier-one supplier who delivers to the ultimate buyer. The buyer has no direct relationship with the business and no visibility of its contribution. Commercial terms are dictated by the tier-one — and there is no route to a better position.
Scenario 2
The supplier competing as a generalist in categories where specialisation commands a premium
The business can do many things moderately well. But the supply chain rewards specialisation — the businesses that are the best at one specific thing command better terms, longer contracts, and higher margins. Positioning as a generalist is a structural disadvantage.
Scenario 3
The growing supplier trying to increase its share of wallet with existing buyers but unsure how
The buyer is spending significantly in adjacent categories where the supplier could add value — but the relationship is narrowly scoped. There is no strategy for expanding the position without disrupting the existing relationship.
The Impact It Creates
The Moment You Will Feel the Difference.
Supply chain position chosen strategically rather than inherited by default
Move from sub-tier to direct buyer relationship where commercially achievable
Specialisation strategy that commands premium positioning and better terms
Expanded position within existing buyer supply chains through structured account development
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Supply chain mapping for target buyer categories
- Current position assessment — tier, scope, and commercial terms analysis
- Position opportunity analysis — where the best commercially available positions are
- Positioning strategy — how to move from current to target position
- Account development plan for existing buyer relationships
- New supply chain entry strategy for priority target buyers
The Outcome
Where You Will Be on the Other Side.
The business occupies a supply chain position that reflects its capability and ambition — with direct buyer relationships, specialist positioning, and a clear strategy for growing its commercial footprint within the supply chains that drive its revenue.
Primary Focus
Strategically analysing and improving the supplier's position within target buyer supply chains to maximise commercial value, security, and growth.
KPI Measurement
- Supply chain tier position with target buyers
- Direct buyer relationships as % of revenue
- Average contract value by position tier
- Share of wallet with existing buyers
- New supply chain entries in target buyer organisations
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Position in a supply chain is not fixed. It is chosen. The businesses that choose deliberately — and execute strategically — occupy the positions that generate the most value. We design the strategy that moves you there.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2