Phase 2 · Strategy & Planning · From Idea to Executable Plan
Innovation Strategy & Pipeline Design
The businesses that lead their markets do not innovate by accident. They build the systems that make innovation predictable.
Innovation strategy and pipeline design is the development of the structured approach to identifying, evaluating, prioritising, and commercialising new ideas — building the organisational capability to generate innovation consistently rather than relying on the occasional breakthrough that chance and individual genius produce. We design the strategy and the pipeline that makes innovation a managed business process rather than a cultural aspiration.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that talks about innovation but has no process for generating, evaluating, or commercialising new ideas
Innovation is in the values statement. The leadership team discusses it in strategy sessions. And the product and service offering has not materially changed in three years — because there is no pipeline, no evaluation process, and no resource allocated to turning ideas into commercial outcomes.
Scenario 2
The business generating plenty of ideas but unable to evaluate and prioritise which to pursue
The team generates ideas constantly. The problem is not shortage of ideas — it is the absence of a framework for deciding which ideas are worth developing, which to test, and which to set aside. The result is that good ideas compete with poor ones indefinitely without either category ever reaching a decision.
Scenario 3
The business that wants to present itself as an innovative organisation to clients and talent but cannot point to an innovation process that justifies the claim
Innovation is a competitive differentiator for clients who want a forward-thinking partner and for talent who want to work somewhere that is going somewhere. The business wants to make that claim credibly — and cannot yet because the evidence base for the claim does not exist.
The Impact It Creates
The Moment You Will Feel the Difference.
Innovation pipeline established — ideas flowing, evaluated, and progressed systematically
Innovation strategy aligned to commercial objectives rather than operating as a separate aspiration
Resource allocated to innovation on a structured, defensible basis
Innovation capability positioned as a commercial differentiator with clients and talent
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Innovation strategy — where to innovate, why, and with what resource
- Idea generation framework — structured methods for sourcing ideas
- Innovation evaluation criteria and scoring framework
- Innovation pipeline design and governance
- Stage-gate process from idea to commercial launch
- Innovation KPI framework and reporting
The Outcome
Where You Will Be on the Other Side.
The business has a functioning innovation pipeline — with a strategy aligned to its commercial goals, a process for generating and evaluating ideas, and the governance that ensures the best ideas reach the market rather than dying in the discussion phase.
Primary Focus
Building the innovation strategy and pipeline that turns idea generation into a managed commercial process aligned to the business's strategic objectives.
KPI Measurement
- Ideas generated per quarter
- Pipeline progression rate from idea to development
- New product/service revenue as percentage of total
- Innovation investment ROI
- Time from idea to commercial launch
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Innovation is not a personality trait. It is a process — and like every other business process, it performs consistently when it is designed well and degrades when it is left to chance. We design the process that makes innovation reliable.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2