Phase 2 · Strategy & Planning · From Idea to Executable Plan
Sales Process Design
A sales team without a defined process is not a sales team. It is a collection of individuals each running a different experiment — and hoping one works.
Sales process design is the architecture of every stage a prospect moves through from first contact to closed deal — with defined actions, qualifying criteria, next steps, and handoff points at each gate. We map your current reality, identify where deals are stalling or leaking, and design a repeatable process that the whole team can execute consistently.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who is personally closing every deal but cannot hand it over
You win business because of who you are, the relationships you hold, and the instinct you have built over years. But none of that is documented, teachable, or transferable — and the business cannot scale through one person's talent.
Scenario 2
The sales team where every rep does something different
Five reps have five approaches. Some consistently win, some consistently lose, and nobody knows why. The variation means you cannot diagnose, cannot coach, and cannot replicate what is working.
Scenario 3
The SME whose conversion rate has been declining without obvious cause
Revenue is down but nothing obvious has changed. The process has evolved organically over time and nobody has audited where the current friction and leakage points are.
The Impact It Creates
The Moment You Will Feel the Difference.
Consistent, repeatable sales motion across every rep and every deal
Clear visibility of where every opportunity sits and what needs to happen next
Faster onboarding for new sales hires who can follow the documented process
Diagnosable conversion rate — every dip can be traced to a specific stage
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Current state audit — process mapping and conversion rate by stage
- Ideal sales process design with stage definitions and exit criteria
- Sales playbook — actions, scripts, and assets for each stage
- CRM stage configuration brief
- Qualification framework (MEDDIC, BANT, or custom)
- Sales process training guide for team rollout
The Outcome
Where You Will Be on the Other Side.
The business stops relying on individual talent and starts running a designed system. Every rep follows the same process, every deal is visible, and the conversion rate becomes a number that can be measured, managed, and improved.
Primary Focus
Designing a repeatable, scalable sales process that reduces reliance on individual talent and increases consistent conversion.
KPI Measurement
- Stage-by-stage conversion rate
- Average deal cycle length
- Win rate by rep
- Pipeline velocity
- Sales process adherence score
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best sales teams in the world are not made up of the best salespeople. They are made up of good people following a great process. We design the process that makes your team great.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2