Phase 2 · Strategy & Planning · From Idea to Executable Plan
Data Strategy & Digital Intelligence
The businesses that make the best decisions are the ones that have built the infrastructure to make evidence-based decisions — and then use it consistently.
Data strategy and digital intelligence is the design of the data architecture, collection frameworks, and insight delivery mechanisms that give a business the commercial intelligence it needs to make faster, better decisions. We design the data strategy — what to measure, how to collect it, where to store it, and how to turn it into actionable insight — and implement the reporting and analytics infrastructure that makes data a business asset rather than an IT project.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business making major commercial decisions based on instinct because reliable data is unavailable
The question 'what is actually working?' is asked regularly and answered inconsistently. Different team members cite different numbers from different systems. The data exists somewhere but is not accessible, trusted, or presented in a way that drives decisions.
Scenario 2
The business collecting enormous amounts of data it never uses
Website analytics, CRM data, sales pipeline data, financial data, and customer feedback data are all being generated and almost none of it is being actively used to improve commercial outcomes. The data is stored but not leveraged — because the insight infrastructure that would make it useful has never been built.
Scenario 3
The growing business whose reporting is still done manually in spreadsheets that take hours to produce and are out of date by the time they are ready
The monthly management report takes three days to compile. By the time it is ready, the data is two weeks old. The process is consuming time that could be directed to acting on the insight — if the insight were available in real time rather than in retrospect.
The Impact It Creates
The Moment You Will Feel the Difference.
Commercial intelligence available in real time rather than in retrospect
Data collected consistently and stored in a single, trusted system
Decisions made with evidence rather than instinct across commercial, marketing, and operational functions
Manual reporting time eliminated through automated dashboards and reporting
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Data audit — what is currently collected, stored, and used
- Data strategy — what to measure, why, and how
- Data architecture design — collection, storage, and access
- Dashboard and reporting design
- Data quality and governance framework
- Insight delivery programme — regular reports and alert triggers
The Outcome
Where You Will Be on the Other Side.
The business operates with a data infrastructure that produces reliable, real-time commercial intelligence — enabling better decisions, faster responses, and a competitive advantage built on knowing what is happening in the business before competitors know what is happening in theirs.
Primary Focus
Designing and implementing the data strategy and digital intelligence infrastructure that turns business data into commercial decisions.
KPI Measurement
- Decision latency reduction — time from question to reliable answer
- Data quality and consistency score
- Dashboard adoption rate by leadership
- Commercial decisions attributable to data insight
- Manual reporting time eliminated
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Data is the most perishable commercial advantage — the insight that drives a decision today is history tomorrow. We build the infrastructure that means the business always has the current view — not last month's version of it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2