Phase 2 · Strategy & Planning · From Idea to Executable Plan
Non-Profit Commercialisation Programme
The non-profit that learns to generate earned income does not become less of a charity. It becomes a better-funded one — with the financial resilience to pursue its mission regardless of what grant funders decide.
The Non-Profit Commercialisation Programme is the support for charities, housing associations, NHS trusts, and other not-for-profit organisations developing the commercial income streams, the commercial capabilities, and the commercial culture that reduce grant and donation dependence and build the financial resilience that sustainable mission delivery requires.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The charity that has seen its grant income decline and that needs to develop commercial revenue to protect the services that the community depends on
The grant landscape has changed. The major funders have shifted priorities. The services the charity delivers are needed more than ever — and the income to fund them is decreasing. The commercial revenue that would fill the gap has not been developed, because the charity has always operated primarily as a grant-funded organisation.
Scenario 2
The housing association that wants to develop commercial services alongside its core housing function but needs support designing the commercial model and the governance
The housing association has assets — skills, relationships, and property — that could support commercial activities that generate income for the core housing mission. The design of the commercial model, the governance of the commercial activity, and the capability development needed to run it have not been addressed.
Scenario 3
The non-profit whose leadership team has the mission expertise but not the commercial skills needed to design and deliver the earned income strategy
The leadership team is exceptional at delivering the mission. The commercial skills — market analysis, pricing, business development, financial modelling — that designing and launching a commercial income stream require are not present in the current team. The gap is between the intention to commercialise and the capability to do it.
The Impact It Creates
The Moment You Will Feel the Difference.
Commercial income strategy designed and launched — earned income complementing grants and donations
Commercial capabilities developed — pricing, business development, and financial management
Commercial governance established — the oversight that ensures commercial activity serves the mission
Financial resilience built — the organisation less vulnerable to funder decisions
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Non-profit commercialisation strategy
- Commercial opportunity identification and assessment
- Commercial model design and financial projections
- Commercial governance framework
- Commercial capability development programme
- Trading structure design — legal and regulatory compliance
The Outcome
Where You Will Be on the Other Side.
The non-profit generates meaningful commercial income that funds mission delivery beyond what grants and donations alone would support — with the capabilities, the governance, and the commercial model that makes the income sustainable.
Primary Focus
Developing the earned income strategy and commercial capabilities that reduce the non-profit's grant and donation dependence while maintaining mission integrity.
KPI Measurement
- Earned income as percentage of total income
- Commercial income growth year on year
- Grant dependency reduction rate
- Commercial governance compliance
- Mission delivery maintained or improved despite income diversification
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The non-profit that earns its income is not less charitable than the one that depends on the generosity of funders. It is more resilient, more autonomous, and more capable of delivering its mission consistently — regardless of what the funding landscape decides. We build the commercialisation strategy that provides that autonomy.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2