Phase 2 · Strategy & Planning · From Idea to Executable Plan
Strategic Advisory (Fractional)
The thinking your business needs at the level it needs it does not have to be full-time. It just has to be consistent, commercial, and honest.
Fractional strategic advisory gives you access to C-suite thinking — a Chief Strategy Officer, a Chief Growth Officer, or a Board Advisor — without the full-time cost, the recruitment risk, or the equity dilution of a senior hire. We embed into your leadership rhythm, challenge your assumptions, and hold the strategic thread across quarters.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who needs a strategic sparring partner
You are the smartest person in every meeting inside your business. That is a problem. The best decisions in business are made by people who have been challenged, tested, and pushed — and right now there is no one doing that for you.
Scenario 2
The SME whose leadership team is strong operationally but strategically under-resourced
The team executes brilliantly but the big strategic decisions — new markets, pricing, model shifts, investment — keep getting deferred because no one in the room has the experience to lead them.
Scenario 3
The board seeking independent strategic challenge
Every voice in the boardroom has a stake in the outcome. You need an independent perspective that has no personal interest in the decision — and the experience to ask the questions the room is avoiding.
The Impact It Creates
The Moment You Will Feel the Difference.
Strategic decisions made with the benefit of independent, experienced challenge
Leadership team that operates at a higher level of commercial maturity
Consistent strategic thread across quarters rather than reactive pivots
Access to a senior network that multiplies the team's reach
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Monthly strategic advisory sessions with leadership team
- Quarterly strategy review and horizon planning
- On-call guidance for major commercial decisions
- Board representation or advisory board participation
- Strategic network introductions
- Annual strategic plan facilitation
The Outcome
Where You Will Be on the Other Side.
The business thinks more clearly, decides more confidently, and executes with greater alignment. The fractional model means you access the level of thinking you need — without the overhead of a level you are not yet ready for full-time.
Primary Focus
Ongoing C-suite strategic challenge and advisory embedded in your leadership rhythm without full-time cost.
KPI Measurement
- Strategic initiative completion rate
- Decision quality score over time
- Revenue impact of strategic decisions
- Leadership confidence index
- Network introductions to commercial outcomes
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every founder eventually reaches the ceiling of what they can see alone. We become the perspective that lifts that ceiling — challenging, connecting, and holding the strategic thread so the business never loses the plot between the urgent and the important.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2