Phase 2 · Strategy & Planning · From Idea to Executable Plan
Outsourced Strategy Hub
Most businesses have a business plan. Very few have a strategy. The difference is the difference between a list of things you want to do and a clear-eyed account of how you will win in the market you have chosen.
Outsourced strategy hub is the fractional Chief Strategy Officer function — providing the strategic thinking, the market analysis, the competitive positioning, the scenario planning, and the strategic governance that growing businesses need but rarely have the capacity to do well in-house. We design and facilitate the strategic process, challenge the assumptions, and hold the strategic direction accountable to the commercial reality.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The CEO who is so deep in execution that strategic thinking never gets the time it needs
The calendar is full. Every week is operational. The quarterly strategy session gets postponed and the three-year plan has not been reviewed since it was written. The business is executing well and drifting strategically — which is dangerous at precisely the moment it feels most comfortable.
Scenario 2
The business that has a strategy document nobody believes in
The last strategy away-day produced a document that lives in a shared drive. The executive team privately questions some of its assumptions. The market has moved since it was written. And nobody has had the conversation about whether it is still right.
Scenario 3
The business facing a major strategic decision — new market entry, acquisition, product pivot — without the structured process to make it well
The decision is significant. The consequences will be felt for years. The pressure to move quickly is real. And the quality of the decision-making process is entirely inadequate for the stakes involved.
The Impact It Creates
The Moment You Will Feel the Difference.
Strategic direction that is grounded in market reality rather than aspiration
Major decisions made through a structured process that reduces the risk of expensive errors
Executive team aligned around a strategy they understand and believe in
Strategic performance monitored and course-corrected through ongoing governance
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Strategic audit — current position, market context, and competitive landscape
- Strategic options development and evaluation framework
- Three-year strategic plan — direction, priorities, and milestones
- Annual strategy refresh and market review
- Strategic decision support for major commercial choices
- Quarterly strategic performance review and governance
The Outcome
Where You Will Be on the Other Side.
The business operates with a clear, credible, and actively governed strategy — made by people who understand the market, challenged by people who are not invested in the existing answer, and monitored by a process that catches strategic drift before it becomes strategic failure.
Primary Focus
Providing the fractional Chief Strategy Officer function — strategic thinking, market analysis, and strategic governance for growing businesses.
KPI Measurement
- Strategic milestone achievement rate
- Market position improvement vs baseline
- Strategic decision quality score
- Executive team strategic alignment score
- Revenue impact of strategic initiatives
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Strategy is the work that makes everything else more valuable. We provide the function that growing businesses need but rarely have — a dedicated, experienced strategic capability that sits alongside the leadership team and makes the biggest decisions better.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2