Phase 2 · Strategy & Planning · From Idea to Executable Plan
Performance Management Framework
A team that does not know how it is being measured cannot improve. A manager who cannot measure performance cannot lead.
Performance management framework design is the architecture of how your business sets expectations, measures delivery, gives feedback, and develops people over time. We design the goal-setting methodology, the review cadence, the feedback culture, and the consequence framework that makes performance a continuous, constructive conversation rather than an annual event everyone dreads.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business where performance reviews are annual, late, and disengaging
The annual appraisal happens months after the work it is supposedly reviewing, is filled in the night before, and is used primarily to justify a pay decision that was already made. Nobody believes it is making anyone better.
Scenario 2
The founder who avoids difficult performance conversations until it is too late
Underperformance is managed by hoping it improves rather than addressing it directly. By the time the conversation happens, the relationship is damaged, the team has noticed, and the exit is more costly than the intervention would have been.
Scenario 3
The growing business where high performers are not being recognised or stretched
The performance system treats everyone the same. The best people receive no differentiated recognition and no accelerated development — and they start looking for environments that notice the difference.
The Impact It Creates
The Moment You Will Feel the Difference.
Clear expectations that every team member understands from day one
Regular feedback that develops people rather than judging them after the fact
Underperformance addressed early and constructively rather than allowed to compound
High performers recognised, retained, and developed faster
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Goal-setting framework — OKRs, SMART goals, or hybrid design
- Review cadence design — quarterly check-ins, mid-year, and annual cycle
- Manager feedback training and conversation guide
- Performance rating calibration framework
- Performance improvement plan (PIP) protocol
- Recognition and reward architecture linked to performance
The Outcome
Where You Will Be on the Other Side.
Performance becomes a continuous conversation rather than an annual event. The team knows what great looks like, receives regular feedback, and develops consistently — and the business is never surprised by the performance of its people.
Primary Focus
Designing a performance management framework that drives continuous development, accountability, and high performance across the team.
KPI Measurement
- Goal completion rate
- Manager feedback frequency
- Employee satisfaction with performance process
- High performer retention rate
- Underperformance resolution time
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best performers want to be measured because they know they will win. The worst performers need to be measured because accountability creates the urgency to improve. A great performance framework serves both — and builds the culture where both can thrive.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2