Phase 2 · Strategy & Planning · From Idea to Executable Plan
Market Entry Strategy
Most market-entry attempts fail not because the market was wrong · but because the entry plan was built for the wrong market.
Market entry strategy is the specific plan for HOW you enter a new market · regulatory navigation, channel selection, partnership leverage, pricing localisation, and operational footprint. We build the entry strategy so the new market is approached as itself, not as an extension of the home market.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup expanding from one market to a second
Your model works in your home market and the team assumes it will translate. Subtle differences in buyer behaviour, regulation, and channel structure are about to make the assumption expensive.
Scenario 2
The SME entering a new geography or vertical
A new market opportunity has been identified, but the entry plan is essentially 'do what we already do in a new place.' Without market-specific strategy, the entry will burn capital before producing return.
Scenario 3
The enterprise launching internationally
International expansion is on the board agenda. The internal team has done the strategic analysis · but execution requires market-by-market entry plans that nobody has the local knowledge to write alone.
The Impact It Creates
The Moment You Will Feel the Difference.
Entry plan calibrated to the market you are actually entering
Regulatory and compliance risks anticipated before they bite
Channel and partner leverage compresses time-to-revenue
Pricing, messaging, and product calibrated to the new market
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Market entry strategy document
- Regulatory and compliance assessment
- Channel and partner strategy specific to the market
- Pricing localisation analysis
- Operational footprint recommendation · light to deep
- Entry timeline and milestone plan
The Outcome
Where You Will Be on the Other Side.
The new market is entered with the same rigour you applied to your first one · except faster, because of the lessons already learned. Time-to-revenue compresses, capital efficiency improves, and the second, third, and fourth market entries become a repeatable system.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business that has scaled internationally has, at some point, learned the hard way that the new market is not the old market with a different accent. A proper entry strategy is the discipline of treating each market as itself · and being rewarded for it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2