Phase 2 · Strategy & Planning · From Idea to Executable Plan
Impact Measurement Framework
The impact that is not measured is the impact that cannot be communicated, cannot be improved, and cannot be used to attract the funding, the clients, and the talent that impact-oriented organisations compete for.
Impact measurement framework is the design and implementation of the system by which a social enterprise, charity, or purpose-led business identifies, measures, and reports the social and environmental impact it is generating — giving the organisation the evidence base to demonstrate its impact to funders, clients, investors, and the communities it serves, and the management information to improve it.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The social enterprise that knows it is making a difference but cannot demonstrate it with evidence to the funders and commissioners who increasingly require it
The work is real and the difference it makes is visible to everyone involved. And the funding application asks for quantified outcomes, theory of change, and evidence of impact — which the organisation cannot provide because it has never built the measurement system that would generate the evidence.
Scenario 2
The charity that measures its outputs — the number of people served, the sessions delivered, the meals provided — but not its outcomes — the difference made in the lives of the people it serves
The annual report reports on outputs. The trustees know how many people the charity served. They do not know whether the service changed the lives of the people who received it — the employment secured, the health improved, the safety established — because the measurement system stops at delivery and never reaches the difference.
Scenario 3
The impact investor or funder that wants to see a credible impact measurement framework before committing and is finding that the organisation cannot provide one
The funding conversation is progressing. The impact investor or commissioner is interested. And the request for a credible impact measurement framework — theory of change, outcome indicators, data collection methodology, and reporting format — has revealed that the organisation has not yet built the system that the funding requires.
The Impact It Creates
The Moment You Will Feel the Difference.
Impact measured — outcomes quantified, not just outputs counted
Evidence base built that supports funding applications, investor pitches, and commissioner relationships
Management information generated that enables the organisation to improve its impact
Impact reporting credible and comparable to the standards that funders and investors apply
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Theory of change — inputs, activities, outputs, outcomes, and impact
- Outcome indicator framework — what to measure and why
- Data collection methodology and tools
- Impact reporting template
- Baseline measurement and target-setting
- Impact management integration into operational practice
The Outcome
Where You Will Be on the Other Side.
The organisation has a credible, evidence-based impact measurement framework that generates the data to demonstrate its impact, improve its practice, and satisfy the reporting requirements of the funders, commissioners, and investors whose confidence it needs to sustain the mission.
Primary Focus
Designing and implementing the impact measurement framework that generates credible evidence of social and environmental outcomes for reporting and improvement.
KPI Measurement
- Outcome indicators established and tracked
- Funder satisfaction with impact reporting
- Impact evidence quality vs baseline
- Data collection completeness rate
- Impact improvement actions taken from measurement findings
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The impact that is measured is the impact that can be valued — by funders who want evidence, by commissioners who need outcomes, and by the organisation itself as it tries to do more of what works and less of what does not. We build the measurement system that makes the impact visible.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2