Phase 2 · Strategy & Planning · From Idea to Executable Plan
Revenue Strategy
Revenue does not show up because you want it to. It shows up because someone designed the path it would take.
Revenue strategy is the explicit design of how money enters your business · which segments, which products, which channels, which prices, in which sequence. We build the revenue blueprint so growth becomes a designed outcome rather than a hoped-for result.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder relying on a single revenue source
Eighty percent of your revenue comes from one channel, one product, or one customer · and you know it is fragile. You need a diversified, designed revenue strategy before the concentration risk catches up with you.
Scenario 2
The SME chasing too many revenue angles
The team is pursuing six revenue lines, none of them at scale. The diffusion of focus is producing tired effort across all of them. You need a clear revenue strategy that ranks, sequences, and resources the bets that matter.
Scenario 3
The enterprise stalled at peak revenue
You have hit the practical ceiling of the current revenue model. The next decade requires a new revenue strategy · new segments, new offers, new channels · designed before the current line erodes.
The Impact It Creates
The Moment You Will Feel the Difference.
Revenue diversified across segments, products, and channels
A sequenced 12-24 month plan with clear revenue milestones
Forecastability that lets you hire, invest, and plan with confidence
Concentration risk visibly reduced quarter over quarter
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Revenue strategy document · 12-24 month horizon
- Segment, product, and channel mix design
- Pricing strategy aligned to revenue goals
- Revenue milestones and quarterly targets
- Concentration risk map and diversification plan
- Tracking dashboard and review cadence
The Outcome
Where You Will Be on the Other Side.
Revenue stops being a number you wait for and becomes a plan you execute. The team has clear quarterly revenue commitments, the forecast becomes credible, and the business operates with the calm confidence that comes from knowing where the money is coming from.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most stressful place to lead a business is in revenue uncertainty · the founder lying awake wondering where next quarter's number will come from. A proper revenue strategy is the gift of sleep, focus, and the freedom to lead instead of worry.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2