Phase 2 · Strategy & Planning · From Idea to Executable Plan
Joint Venture Advisory
A joint venture is not just a commercial agreement. It is a marriage of organisations — and like all marriages, the terms you agree upfront determine everything that follows.
Joint venture advisory is the strategic and commercial guidance for businesses entering shared-risk, shared-reward commercial arrangements — whether that is a formal JV structure, a co-investment vehicle, or a collaborative market-entry partnership. We advise on structure, governance, commercial terms, exit provisions, and the operational design that gives the joint venture the best possible conditions to succeed.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business entering its first joint venture without prior experience
The commercial opportunity is compelling but neither party has structured a joint venture before. Every structural decision feels unfamiliar — equity splits, governance, IP ownership, contribution valuation, and exit terms are all being decided under pressure.
Scenario 2
The enterprise using a JV to enter a new geography or market segment
You have chosen the local partner but the JV structure has not been properly designed. The operational model, the contribution framework, and the governance are vague — and vagueness in a JV becomes expensive when the first disagreement occurs.
Scenario 3
The SME in a JV that is not performing and does not know how to resolve it
The JV is underdelivering and the relationship between the parties is under strain. Nobody planned for this outcome — because nobody designed the governance framework, the performance conditions, or the exit provisions when it was agreed.
The Impact It Creates
The Moment You Will Feel the Difference.
JV structure designed for the specific commercial opportunity rather than off-the-shelf
Governance framework that enables decisions without deadlock
Exit provisions defined upfront so disputes can be resolved commercially
Contribution and IP framework that is equitable and enforceable
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- JV structure options analysis and recommendation
- Governance model design — board structure, voting rights, decision thresholds
- Contribution framework — capital, resource, IP, and revenue attribution
- Exit provisions and dispute resolution design
- Operational design — management team, reporting, and P&L structure
- JV heads of terms brief for legal formalisation
The Outcome
Where You Will Be on the Other Side.
The joint venture is structured in a way that gives both parties a genuine commercial incentive to make it succeed — with governance that enables action, exit provisions that prevent deadlock, and a commercial model that reflects what each partner actually contributes.
Primary Focus
Designing the structure, governance, and commercial terms of joint ventures that align incentives and prevent foreseeable disputes.
KPI Measurement
- JV commercial performance vs joint business plan
- Decision cycle time within JV governance
- Partner relationship health score
- Contribution vs return equity ratio
- Time to JV profitability
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The worst joint ventures are not the ones that failed commercially — they are the ones that succeeded commercially but destroyed the relationship because the terms were never right. We design the terms that make success worth sharing.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2