Phase 2 · Strategy & Planning · From Idea to Executable Plan
Recovery Financing Strategy
The turnaround that has the right strategy but the wrong capital structure will fail for financial reasons rather than commercial ones. Recovery financing is the bridge between the strategy and the outcome.
Recovery financing strategy is the design and sourcing of the capital structure that gives a recovering business the financial resources it needs to execute its turnaround — from the emergency working capital that bridges the immediate crisis through the recovery investment that funds the commercial rebuild to the longer-term capital that positions the business for growth. We identify the right sources, structure the right instruments, and make the case that attracts the capital the recovery requires.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The recovering business whose existing lenders are unwilling to provide additional support and needs to identify alternative sources
The bank has declined to increase the facility. The existing investors do not want to put in more. And the recovery plan requires capital that the current sources will not provide. The alternative market — turnaround lenders, distressed investors, government schemes — is complex and unfamiliar.
Scenario 2
The business trying to raise equity investment for a recovery and finding that conventional equity investors will not invest in a distressed business
Conventional VCs and angels do not invest in distressed businesses. The investor market for recovery capital is specialist — turnaround funds, distressed equity, and strategic investors — and approaching it requires a different proposition, a different narrative, and a different network.
Scenario 3
The founder who has already invested personal capital in the business and is being asked to invest more before any professional recovery capital is available
The question of how much of the founder's personal capital to commit to the recovery — before it is clear whether the recovery will succeed — is one of the most difficult financial decisions any entrepreneur faces. Recovery financing strategy provides the framework for that decision.
The Impact It Creates
The Moment You Will Feel the Difference.
Right capital sources identified for the specific stage and circumstances of the recovery
Capital structure designed that does not over-dilute the founder or over-leverage the business
Recovery investment case made credibly to specialist recovery investors
Multiple capital sources combined to provide the full funding requirement
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Recovery capital requirement modelling — how much, for what, and over what timeline
- Capital source mapping — the right instruments and investors for a recovery situation
- Turnaround investor identification and approach
- Government and publicly supported recovery finance assessment
- Recovery investment case preparation
- Capital structure design — equity, debt, and hybrid instruments
The Outcome
Where You Will Be on the Other Side.
The recovering business has the capital it needs to execute its turnaround — structured correctly for the risk profile of a recovery, sourced from investors who understand distressed situations, and deployed against the commercial plan that justifies the investment.
Primary Focus
Identifying, structuring, and securing the specialist recovery capital that enables a distressed business to execute its turnaround plan.
KPI Measurement
- Capital secured vs requirement
- Capital source diversity
- Cost of recovery capital vs alternatives
- Recovery plan execution rate post-funding
- Investor confidence in turnaround at 6 months
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The recovery plan without the capital to execute it is not a plan — it is an aspiration. We find the capital that makes it real, structure it in a way that serves the long-term health of the business, and make the case that justifies the investor's confidence in a situation that requires more conviction than usual to back.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2