Phase 2 · Strategy & Planning · From Idea to Executable Plan
Market Intelligence & Benchmarking
You cannot negotiate a good deal without knowing what a good deal looks like. Market intelligence is what separates a procurement team that saves money from one that merely spends it.
Market intelligence and benchmarking is the systematic collection and application of supply market data — pricing benchmarks, supplier landscape analysis, cost driver trends, and competitive intelligence — that gives procurement the commercial context to negotiate from a position of knowledge rather than assumption. We design the market intelligence framework, execute the benchmarking analysis, and translate the findings into negotiation strategy.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The procurement team negotiating without independent pricing benchmarks
You are negotiating with a supplier who knows exactly what the market looks like. You are relying on their data and your instinct. The information asymmetry consistently produces outcomes that favour the supplier.
Scenario 2
The business that has not retested the market for key contracts in years
Long-term supplier relationships are comfortable — but comfort is not the same as value. The market has changed, new suppliers have emerged, and the pricing you agreed three years ago may not reflect what is now achievable.
Scenario 3
The procurement function that cannot demonstrate the value it has delivered
Without benchmarking data, there is no baseline against which to measure savings. The team is working hard but the business has no evidence of whether the commercial outcomes are good, average, or poor.
The Impact It Creates
The Moment You Will Feel the Difference.
Negotiation position strengthened by independent market pricing data
Savings demonstrated through before-and-after benchmarking evidence
Market knowledge that identifies when to retender, renegotiate, or stay
Supply market trends surfaced early enough to change procurement strategy before the market changes price
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Market intelligence framework — what data to collect, from where, and how often
- Pricing benchmarking analysis for priority spend categories
- Supplier landscape map — who the market can offer and at what capability level
- Cost driver analysis — what is moving price and in which direction
- Benchmarking-informed negotiation strategy
- Market intelligence reporting cadence for leadership and category teams
The Outcome
Where You Will Be on the Other Side.
The procurement team enters every negotiation knowing what fair looks like, what excellent looks like, and what is available in the market — and uses that knowledge to consistently close deals at the better end of the achievable range.
Primary Focus
Building the market intelligence and benchmarking capability that enables procurement to negotiate from evidence rather than assumption.
KPI Measurement
- Savings achieved vs market benchmark
- Benchmark coverage across spend categories
- Negotiation outcome vs market reference price
- Market intelligence currency — data age and refresh frequency
- Supplier pricing deviation from benchmark
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Ignorance in procurement has a price — and suppliers are happy to charge it. Market intelligence removes that ignorance and shifts the negotiating dynamic. We build the system that keeps you informed and the competition informed that you are.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2