Phase 2 · Strategy & Planning · From Idea to Executable Plan
Brand Positioning
If your buyer cannot finish the sentence 'they are the company that __,' you do not have a brand · you have a name.
Brand positioning is the architecture of how your business shows up in the market's mind. We define the category, the differentiation, the proof, and the language · so when buyers, partners, and the press talk about you, they all say the same thing.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder of a generic-sounding business
Your brand description could be applied to a hundred other businesses in your space. Every conversation starts with explaining what you do, because nothing about the brand explains it for you.
Scenario 2
The SME losing share to better-positioned competitors
Smaller, scrappier competitors are taking share · not because they are better, but because they are clearer. Your buyers know what THEY stand for. They are not sure what YOU stand for.
Scenario 3
The enterprise with brand bloat
Years of acquisitions, product launches, and marketing campaigns have left the brand position unclear. Internally, teams have different answers to 'what do we stand for' · which means the market has no answer at all.
The Impact It Creates
The Moment You Will Feel the Difference.
A category position the market can recognise and recall
Differentiation that is defensible, not aspirational
Sales conversations that start with recognition, not explanation
Marketing efficiency · the brand carries weight that previously needed paid amplification
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Brand positioning statement
- Category definition and differentiation strategy
- Brand pillars and proof points
- Message house and language framework
- Tone-of-voice and brand-voice guide
- Internal alignment playbook
The Outcome
Where You Will Be on the Other Side.
The whole business · marketing, sales, product, partnerships · operates from one shared brand position. Buyers can recognise you, recall you, and recommend you · because there is something specific to recognise, recall, and recommend.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The brands that compound over decades are not the ones with the biggest budgets · they are the ones with the clearest positions. The work of positioning is the work that makes every other marketing pound work harder for the next twenty years.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2