Phase 2 · Strategy & Planning · From Idea to Executable Plan
Pitch Deck Development
You have twelve minutes and twelve slides to make someone believe in your business as much as you do. Every word, every number, every visual is a commercial decision.
A pitch deck is not a presentation. It is a conversion instrument — designed to move a specific person from scepticism to conviction in a defined timeframe. We build pitch decks that tell the right story, to the right audience, with the right evidence — structured around how investors actually think, not how founders want to present.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The pre-seed founder with a great idea but a weak deck
You know the business is compelling but every meeting ends with 'send me more information' — which means the room did not get it. The deck is failing the idea.
Scenario 2
The growth-stage company raising a Series A
Your current deck worked for angels but institutional investors are asking harder questions about unit economics, market size proof, and the defensibility of the model. The deck has not kept pace with the business.
Scenario 3
The established business pitching for a major corporate contract or partnership
The commercial pitch has to work at board level — not just with the champion inside the organisation. You need a deck that speaks the language of the people who sign off, not just the people who liked the idea.
The Impact It Creates
The Moment You Will Feel the Difference.
Investor or partner conviction built in the room, not after it
Story that translates complexity into commercial clarity
Evidence architecture that pre-empts the hardest questions
Brand credibility that matches the ambition of the ask
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Full pitch deck — 10-15 slides with narrative flow
- Investor-specific messaging tailored to audience type
- Financial summary slide with supporting model
- Speaker notes for each slide
- Q&A preparation framework for anticipated questions
- One-page executive summary for pre-meeting distribution
The Outcome
Where You Will Be on the Other Side.
You walk into the room with a deck that earns the conversation — and leave with the follow-up you came for. The story is clear, the evidence is compelling, and the ask is calibrated to the return.
Primary Focus
An investor-grade pitch deck that converts sceptics into believers within the room.
KPI Measurement
- Meeting-to-follow-up conversion rate
- Time from first pitch to term sheet
- Investor feedback score
- Capital raised vs target
- Deck engagement rate in digital distribution
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“We have seen brilliant businesses lose funding because the deck did not do justice to the opportunity. And we have seen average businesses raise because the story was told exceptionally well. The deck is not everything — but it is the first thing. We make sure it is not the last.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2