Phase 2 · Strategy & Planning · From Idea to Executable Plan
Culture & Engagement Strategy
Culture is not what you put on the wall. It is what happens when no one is watching — and it will either accelerate your business or quietly undermine it.
Culture and engagement strategy is the deliberate design of the values, behaviours, rituals, and environment that define how your business operates and how your people feel about being part of it. We assess your current culture, identify the gaps between the culture you want and the one you have, and design the interventions that move the two closer together.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who can feel the culture drifting as the team grows
When it was ten people, the culture was obvious — it was just how you worked. Now it is fifty people and things feel different. Decisions are being made differently, conversations are less direct, and the energy is not what it was.
Scenario 2
The business with high attrition that cannot work out why
Exit interviews mention 'culture fit' but nobody can translate that into something actionable. The problem is real but undefined — and undefined problems cannot be solved.
Scenario 3
The leadership team whose stated values are not reflected in daily behaviour
The values are on the wall and in the handbook. But the actual behaviour of the leadership team does not consistently reflect them — and the team notices the gap between what is said and what is done.
The Impact It Creates
The Moment You Will Feel the Difference.
Culture that is designed and maintained rather than accidentally evolved
Higher employee engagement that reduces attrition and increases productivity
Leadership behaviours aligned with stated values
Employer reputation that attracts talent before recruitment begins
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Culture audit — current state assessment through surveys and interviews
- Culture gap analysis — where you are vs where you want to be
- Values definition and behavioural anchors
- Culture rituals and reinforcement design
- Leadership behaviour alignment programme
- Employee engagement measurement framework
The Outcome
Where You Will Be on the Other Side.
The culture becomes an asset — one that attracts the right people, retains the best ones, and makes the business more productive than any process improvement or technology investment alone could achieve.
Primary Focus
Designing a deliberate culture and engagement strategy that aligns values with behaviours and turns the people experience into a competitive advantage.
KPI Measurement
- Employee engagement score
- Voluntary attrition rate
- Culture alignment score from leadership and team
- eNPS (employee Net Promoter Score)
- Time-to-fill for open roles
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Culture is not a soft concept. It is a commercial driver. The businesses with the strongest cultures consistently outperform those without — in retention, productivity, customer satisfaction, and ultimately revenue. We help you build the one you intended.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2