Phase 2 · Strategy & Planning · From Idea to Executable Plan
Pitch Coaching & Investor Presentation
A great business with a weak pitch does not raise. A mediocre business with a great pitch does. The presentation is part of the investment decision — and most founders never practise it.
Pitch coaching and investor presentation is the preparation programme that turns a capable founder into a compelling pitch performer — with the story structure, the financial narrative, the Q&A discipline, and the stage presence that gives investors the confidence to commit. We coach the pitch, design the presentation, prepare the team for the hardest questions, and run the rehearsals that mean the first real meeting is never the first time the founder has told this story under pressure.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who knows the business inside out but cannot communicate the investment case compellingly
Every detail of the business is understood — the model, the market, the team, the traction. But under the pressure of an investor meeting, the story becomes disjointed, the numbers get lost in context, and the conviction does not translate. The business deserves better than the pitch it is getting.
Scenario 2
The team that is not aligned in how it presents the business to investors
Different team members give different versions of the story — different market size numbers, different go-to-market explanations, different answers to the same question. Investors notice the inconsistency and it costs credibility.
Scenario 3
The founder who has been pitching and not converting without understanding why
Meetings are being taken. Decks are being sent. And deals are not closing. The feedback is always vague — 'not the right fit' or 'too early' — but the real issue is a pitch that is not creating conviction in the room.
The Impact It Creates
The Moment You Will Feel the Difference.
Investment case communicated with the clarity and conviction it deserves
Team aligned around a single, consistent version of the story
Q&A handled with confidence and credibility rather than defensiveness
Conversion rate from meeting to term sheet materially improved
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Investment narrative design — story structure and key messages
- Pitch deck review and optimisation
- Pitch rehearsal sessions with structured coaching feedback
- Q&A preparation — 50 hardest investor questions with coached responses
- Team alignment session — consistent messaging across all spokespeople
- Post-meeting debrief and iteration framework
The Outcome
Where You Will Be on the Other Side.
The founder and team walk into every investor meeting prepared to tell the most compelling version of the investment case — and walk out with the follow-up conversation that moves toward a term sheet.
Primary Focus
Coaching founders and teams to pitch with the clarity, conviction, and Q&A discipline that converts investor meetings into term sheets.
KPI Measurement
- Meeting-to-follow-up conversion rate
- Term sheet rate from pitched meetings
- Investor Q&A confidence score
- Pitch consistency score across team
- Time from first pitch to first close
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The investors who will back the business are in the room. The question is whether the pitch gives them the confidence to say yes. We build the pitch that earns it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2