Legal · Cookies

Cookie Notice

This Cookie Notice explains how B2B Growth Hub Limited(“we”, “us”, “our”) uses cookies and similar tracking technologies on www.b2bgrowthhub.comand related domains (the “Website”). It should be read alongside our Privacy Policy.

Last updated: 17 April 2026

Contents

  1. 1.What Cookies Are
  2. 2.How We Use Cookies
  3. 3.Your Consent
  4. 4.Cookie Categories
  5. 5.Third-Party Cookies
  6. 6.Managing Cookies
  7. 7.Browser Settings
  8. 8.Do Not Track
  9. 9.Changes to This Notice
  10. 10.Contact Us

1. What Cookies Are

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, to recognise you when you return, and to help the website owner understand how the site is being used.

In this Notice, “cookies” includes similar tracking technologies such as web beacons, pixels, tags, SDK identifiers, local storage, session storage, and fingerprinting techniques. These work similarly to traditional cookies but sometimes without depending on the browser's cookie store.

Cookies can be first-party (set by B2B Growth Hub) or third-party (set by another domain whose service we have embedded on the Website, such as Google Analytics, YouTube, or a social-media platform).

2. How We Use Cookies

We use cookies to:

  • Make the Website function securely and reliably.
  • Remember your settings and preferences across visits.
  • Measure and analyse how visitors use the Website — which pages are most popular, where visitors come from, how long they spend, and what causes drop-off — so we can improve the experience.
  • Personalise content, recommendations, and marketing — including content relevant to your business stage (pre-startup, startup, scale-up, small, medium, large, or legacy).
  • Run, measure, and optimise our marketing campaigns across third-party advertising platforms (Google, Meta, LinkedIn, Microsoft, TikTok, etc.) — including retargeting visitors who did not take action on their first visit.
  • Protect the Website and our users against fraud, abuse, bots, and other security risks.

4. Cookie Categories

We group cookies into five categories. You can accept or reject each category (except Strictly Necessary) in our cookie banner.

Strictly Necessary

Legitimate interests

Essential for the Website to function — session management, load balancing, security, fraud prevention, accessibility preferences, cookie-consent state.

Typical examples
session_id, csrf_token, cookie_consent
Typical duration
Session — 12 months
Opt-out
Cannot be disabled without breaking the site.

Functional

Consent

Remember your preferences and personalise your experience — language, theme (dark/light), region, form progress, and recently viewed content.

Typical examples
theme, locale, region, last_viewed
Typical duration
30 days — 12 months
Opt-out
Can be disabled in your browser settings or our cookie banner.

Analytics & Performance

Consent

Measure how visitors use the Website, identify popular pages, diagnose errors, and improve performance. Aggregated and, where possible, pseudonymised.

Typical examples
_ga, _gid, _ga_<container>, amplitude_id, posthog_id
Typical duration
Up to 2 years
Opt-out
Can be disabled in our cookie banner. Google Analytics opt-out add-on available.

Advertising & Marketing

Consent

Deliver relevant adverts and measure campaign performance on third-party platforms — including retargeting, lookalike audience building, and conversion tracking.

Typical examples
_fbp (Meta), li_fat_id (LinkedIn), _gcl_au (Google Ads), ttclid (TikTok), _uetvid (Microsoft)
Typical duration
Up to 13 months
Opt-out
Can be disabled in our cookie banner or via each platform's own opt-out controls.

Social Media

Consent

Enable embedded content and social sharing from third parties (LinkedIn, YouTube, Twitter/X, Instagram). Set by the embedded provider.

Typical examples
LinkedIn, YouTube, Twitter/X cookies (various)
Typical duration
Varies by provider
Opt-out
Can be disabled in our cookie banner or by blocking third-party cookies in your browser.

5. Third-Party Cookies

Several third-party services we use set cookies on your device when you visit the Website. These providers operate under their own privacy and cookie policies, which we recommend you review. The main third parties we work with are:

The presence of a third party on this list does not imply that it is active on every page of the Website — some are loaded only when relevant (e.g. YouTube only on pages with an embedded video, Stripe only where a payment form is shown).

6. Managing Cookies on the Website

You have several ways to manage cookies:

7. Managing Cookies in Your Browser

Most browsers let you view, delete, and block cookies on a per-site or global basis. The method differs by browser — follow the official instructions:

Google Chrome

Official guide →

Safari (macOS & iOS)

Official guide →

Microsoft Edge

Official guide →

Firefox

Official guide →

Opera

Official guide →

Brave

Official guide →

Please note that if you disable all cookies, parts of the Website may not function as intended — for example, you may need to log in every time, some pages may display incorrectly, or personalised content may not be available.

8. Do Not Track and Global Privacy Control

Some browsers send a “Do Not Track” (DNT) or Global Privacy Control (GPC) signal indicating that you do not wish to be tracked. There is no universally agreed standard for DNT, but we treat GPC signals as a valid opt-out of targeted advertising cookies where applicable local law requires us to do so (for example under the California Consumer Privacy Act / CPRA). You can enable GPC in several modern browsers and privacy-focused extensions.

9. Changes to This Notice

We may update this Cookie Notice from time to time to reflect changes in the cookies we use, applicable law, or our business practices. When we make material changes, we will update the “Last updated” date at the top of this Notice and, where appropriate, re-display the cookie-consent banner so you can review your preferences. We encourage you to review this Notice periodically.

10. Contact Us

If you have any questions about our use of cookies or this Notice, please contact us:

B2B Growth Hub Limited

Attn: Data Protection
71–75 Shelton Street, Covent Garden
London, United Kingdom, WC2H 9JQ

Email: hello@b2bgrowthhub.com

Contact form: www.b2bgrowthhub.com/contact

Related: Privacy Policy

Company Registration Number: 13818816 · Registered in England & Wales.