Phase 2 · Strategy & Planning · From Idea to Executable Plan
Contract Negotiation Support
The deal you close at the wrong terms is not a win. It is a commitment that will cost you more than you gained.
Contract negotiation support is the commercial and strategic guidance that ensures your deals close at terms that protect your margin, limit your liability, and position the relationship for long-term commercial success. We work alongside your team or founders to review proposed terms, identify risks, and develop the negotiation strategy that achieves the best achievable outcome.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder negotiating their first major commercial contract
The other side has a legal and commercial team who do this every day. You have enthusiasm, a product you believe in, and a deep desire to close the deal. Without guidance, the terms will reflect that imbalance.
Scenario 2
The SME regularly discounting or accepting unfavourable payment terms under pressure
Every negotiation feels like a compromise you did not want to make. You accept the terms because the deal feels important — and then live with the commercial consequences for the life of the contract.
Scenario 3
The business entering a major partnership or supply agreement for the first time
The other party has standard terms that are standard for them — not for you. Without knowing what to push back on, you accept a contract that looks reasonable but contains commitments that will cause problems.
The Impact It Creates
The Moment You Will Feel the Difference.
Terms that protect margin, limit liability, and reflect the value being delivered
Confidence in every commercial conversation because the team knows what they can and cannot concede
Faster deal close because the negotiation strategy is prepared rather than improvised
Reduced post-deal commercial disputes because the contract reflects the real agreement
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Contract review and risk identification
- Negotiation strategy and position framework
- Key terms priority ranking — must win, tradeable, concedable
- Counter-proposal language and rationale
- Negotiation coaching and rehearsal
- Deal summary and commercial terms debrief
The Outcome
Where You Will Be on the Other Side.
You close deals at terms that are commercially sustainable — not just emotionally satisfying. The short-term discomfort of a harder negotiation is worth every deal you protect from future margin erosion.
Primary Focus
Providing commercial negotiation strategy and support that ensures contracts close at terms that protect margin and reduce long-term risk.
KPI Measurement
- Average contract value vs initial offer
- Discount rate granted vs requested
- Time to close from negotiation start
- Contract dispute rate post-close
- Margin on negotiated vs non-negotiated deals
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The deal you almost did not close on the right terms is worth more than five deals you closed on the wrong ones. We make sure you always know which terms are worth fighting for — and how to fight for them.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2