Phase 2 · Strategy & Planning · From Idea to Executable Plan
Sales Strategy
A great product with a weak sales strategy will lose to a mediocre product with a strong one. Every time.
Sales strategy is the explicit design of HOW your team sells · who they target, what they say, how they qualify, how they close. We design the strategy so the sales function operates as a deliberate system rather than a collection of individual efforts.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder still running sales personally
You close the deals because you understand the offer best · but the business has hit a ceiling at the limit of your personal time. You need a sales strategy that does not depend on you being in the room.
Scenario 2
The SME with an inconsistent sales team
Your top performer sells well; your bottom performer struggles; and there is no documented strategy that explains the gap. The business depends on individual talent rather than a repeatable system.
Scenario 3
The enterprise scaling a complex sales motion
You have moved upmarket and the sales cycle has lengthened, the deal sizes have grown, and the playbook from the old motion no longer applies. The team needs a strategy designed for the new market.
The Impact It Creates
The Moment You Will Feel the Difference.
A repeatable sales motion that does not depend on individual heroics
Higher close rates because the team is qualifying and selling consistently
Predictable forecast because the pipeline is built to a defined system
Onboarding new sales hires gets faster · the playbook does the teaching
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Sales strategy document
- Ideal customer profile and target list approach
- Sales motion design · prospecting, discovery, demo, close
- Qualification framework
- Sales playbook · scripts, objection handling, sequence
- KPIs, dashboard, and review cadence
The Outcome
Where You Will Be on the Other Side.
Your sales team operates as a system. New hires ramp faster, top performers compound their advantage, and the forecast becomes credible. Revenue becomes a function of activity executed to a known standard, not personality dependent on a few stars.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most founders we meet have never been formally taught how to sell · and have built a sales function out of what they happened to figure out. A proper sales strategy is the gift of operating from a body of knowledge rather than your own intuition.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2