Phase 2 · Strategy & Planning · From Idea to Executable Plan
Business Model Design
A great idea with a broken business model is just an expensive hobby. The model is the machine — and the machine has to work before you build it.
Business model design is the discipline of mapping how your business creates value, delivers it, and captures revenue from it — before a single pound is spent on marketing or operations. We stress-test the economics, identify where the model breaks, and rebuild it around sustainable, scalable revenue logic.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder with a product but no revenue engine
You know what you are building but not how the money flows. Every conversation about pricing, channels, and margins feels uncertain — and investors can sense that uncertainty immediately.
Scenario 2
The SME whose growth has stalled despite strong demand
Customers want what you offer, but the model is not capturing the full value. Margins are thin, churn is silent, and the team is working harder for the same return.
Scenario 3
The enterprise pivoting into a new revenue stream
The new offering is ready but the business model assumptions from your core business do not translate. You need a clean-sheet model that fits the new market reality.
The Impact It Creates
The Moment You Will Feel the Difference.
Revenue logic that is built to scale rather than survive
Clear view of where value is created and where it leaks
Pricing architecture aligned to customer outcomes not internal costs
Investor-ready model that withstands commercial scrutiny
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Business Model Canvas with full annotation
- Revenue stream analysis and prioritisation
- Pricing model design with scenario modelling
- Cost structure and margin architecture
- Customer segment and value proposition mapping
- Strategic recommendations and iteration roadmap
The Outcome
Where You Will Be on the Other Side.
You move from 'we think the model works' to 'we can prove the model works.' Every commercial decision is anchored to a clear, tested logic — and the business scales with confidence rather than hope.
Primary Focus
Designing the commercial logic that turns your value proposition into a scalable, profitable revenue engine.
KPI Measurement
- Revenue per customer
- Gross margin %
- Customer acquisition cost vs lifetime value
- Revenue stream diversification ratio
- Payback period
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most businesses fail not because the product was bad but because the model was broken. We have rebuilt the economics of enough businesses to know that getting the model right before you scale is the single highest-leverage intervention you can make.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2