Phase 2 · Strategy & Planning · From Idea to Executable Plan
Financial Planning
The businesses that survive are not the most ambitious · they are the most financially literate.
Financial planning is the structured forecast and capital plan that turns your strategy into a financial reality. We build the model, the cash flow, the funding requirement, and the scenario analysis · so every commercial decision is made against a credible financial map.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup founder without a real financial model
Your financial 'plan' is a spreadsheet with optimistic numbers. You cannot answer 'when does this business become profitable?' or 'how much capital do you actually need?' · which means every conversation with investors or banks is a fragile one.
Scenario 2
The SME running on intuition and bank balance
Cash flow has caused real stress · late payroll, delayed supplier payments, missed opportunities. The business is profitable in theory and cash-stressed in practice. You need a financial plan, not a hope.
Scenario 3
The enterprise preparing for a strategic move
An acquisition, divestiture, or major investment is being considered · and the financial model needed to evaluate it has to be defensible to the board and external advisors. Internal capacity is not enough.
The Impact It Creates
The Moment You Will Feel the Difference.
A financial model that survives investor and board scrutiny
Cash flow forecasted twelve to thirty-six months ahead
Funding requirement quantified with confidence
Scenario planning · upside, base, downside · for the next two years
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Three-statement financial model
- Twelve-month cash-flow forecast with monthly granularity
- Funding requirement and capital strategy
- Scenario analysis · base, upside, downside
- Financial KPIs and dashboard
- Board-ready financial summary
The Outcome
Where You Will Be on the Other Side.
The leadership team makes commercial decisions with full visibility on financial consequences. Cash stops being a surprise, investors take you seriously, and the business operates from financial discipline rather than financial anxiety.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most businesses do not fail because the idea was wrong. They fail because the cash ran out before the strategy could finish. Financial planning is the discipline of making sure the strategy and the cash arrive at the same finish line.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2