Phase 2 · Strategy & Planning · From Idea to Executable Plan
Licensing Strategy & Deal Design
Licensing is the arrangement where someone else distributes, uses, or builds on what you have created — and pays you for the permission. The deal that captures the value of that permission is designed, not discovered.
Licensing strategy and deal design is the development of the commercial approach to licensing the business's IP, technology, brand, or content to third parties — identifying the licensing opportunities, designing the commercial structure, negotiating the terms, and managing the licensing relationships that generate income from what the business has created without requiring the capital and management overhead of direct operation.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with a proven commercial model, a strong brand, or proprietary technology that has not considered whether licensing would generate income and reach beyond what direct operation can achieve
The business operates in a defined geography. Its model is proven. Its brand is strong. And the possibility that businesses in other geographies, other sectors, or complementary market positions would pay for the right to use the model, the brand, or the technology has not been commercially explored.
Scenario 2
The business that has received inbound licensing enquiries but has no licensing strategy, no royalty benchmarks, and no licensing agreement to respond with
A business in another country has approached the company to discuss a licensing arrangement. The conversation is welcome but the company has no licensing strategy, no benchmarks for royalty rates, no template licensing agreement, and no process for evaluating, structuring, and managing a licensing relationship.
Scenario 3
The business with a licensing arrangement that is underperforming — the licensee is not investing in the brand, not hitting the minimum performance levels, or using the IP in ways that are not aligned to the licensor's brand standards
The licensing agreement is in place. The licensee is not performing to the standards or the commercial levels that the agreement was designed to produce. The licensor does not know whether the problem is the licensee, the terms, the support, or the market — and does not know what remedies it has under the agreement.
The Impact It Creates
The Moment You Will Feel the Difference.
Licensing strategy designed — what to license, to whom, and on what commercial terms
Royalty structure benchmarked and designed to capture the value of the licence
Licensing agreement framework protecting the licensor's brand and IP
Underperforming licensing relationships assessed and remediated or terminated
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Licensing strategy — opportunities, markets, and commercial structure
- Licensee identification and qualification criteria
- Royalty benchmarking and fee structure design
- Licensing agreement framework
- Licensee performance management framework
- Licensing income model and financial projections
The Outcome
Where You Will Be on the Other Side.
The business has a licensing strategy that generates income from what it has built — through carefully selected licensees, on commercially sound terms, with the legal framework and performance management that protects the brand and ensures the financial returns the licensing arrangement was designed to produce.
Primary Focus
Developing the licensing strategy and deal design that generates income from IP, brand, and technology through carefully structured licensing relationships.
KPI Measurement
- Licensing income generated vs strategy projections
- Licensee performance against agreement minimums
- Brand standard compliance across licensees
- Licensing agreement quality score
- Licensee satisfaction with licensor support
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Licensing is the business model where you get paid for what you know and what you have built, without the capital and management overhead of direct operation. The licensing strategy that captures the value of what the business has created is an income stream that can grow without the same constraints as the core business. We design it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2