Phase 2 · Strategy & Planning · From Idea to Executable Plan
Revenue Operations (RevOps)
When sales, marketing, and customer success are each running their own system, revenue leaks through every gap between them. RevOps is how you close the gaps.
Revenue Operations is the strategic alignment of sales, marketing, and customer success around a single, connected revenue motion — with shared data, shared definitions, shared processes, and shared accountability. We design the RevOps function: the governance model, the tech stack integration, the attribution framework, and the reporting infrastructure that gives leadership full revenue visibility from first touch to renewal.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business where sales and marketing blame each other for missed targets
Marketing says they are delivering leads. Sales says the leads are not qualified. Neither team has the data to prove their case — because the handoff between them is broken and untracked.
Scenario 2
The scaleup where every team is buying their own tools
Sales has its CRM. Marketing has its automation platform. Customer success has its own system. None of them talk to each other and the customer record is split across three platforms with no single source of truth.
Scenario 3
The CFO who cannot get a clear picture of revenue from first touch to renewal
The board wants to understand the full revenue journey — where customers come from, what they cost to acquire, how long they stay, and what they are worth. The data exists but nobody can connect it.
The Impact It Creates
The Moment You Will Feel the Difference.
Sales, marketing, and customer success operating as one connected revenue team
Single source of truth for every stage of the customer journey
Attribution clarity that connects every marketing pound to revenue outcomes
Leadership revenue dashboard that covers acquisition, expansion, and retention
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- RevOps audit — current state across sales, marketing, and CS
- Revenue process map — full customer journey with handoff definitions
- Tech stack integration architecture
- Shared KPI framework across all revenue teams
- Attribution model design — first touch, last touch, and multi-touch
- RevOps governance model and meeting cadence
The Outcome
Where You Will Be on the Other Side.
The revenue teams stop working against each other and start working as a connected system. Data flows cleanly, attribution is clear, handoffs are smooth, and the leadership team finally has a complete picture of the full revenue motion.
Primary Focus
Aligning sales, marketing, and customer success around a connected revenue system with shared data, process, and accountability.
KPI Measurement
- Revenue attribution coverage
- Lead-to-close cycle time
- Sales and marketing SLA adherence
- Churn rate from CS-managed accounts
- Revenue per customer from acquisition to renewal
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Revenue is a team sport — but most businesses run it like three separate games. RevOps is the unifying infrastructure that makes the teams play as one. We build it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2