Phase 2 · Strategy & Planning · From Idea to Executable Plan
KPI & Success Metrics Design
What gets measured gets managed. But most businesses are measuring the wrong things — and wondering why the right things are not improving.
KPI and success metrics design is the discipline of identifying the handful of numbers that genuinely drive your business — and building the measurement architecture that keeps the whole team oriented around them. We design metrics that are leading not lagging, actionable not decorative, and connected to strategic outcomes not operational noise.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder drowning in data but starved of insight
Your dashboard has forty metrics and none of them tell you what to do next. The team is pulling in different directions because everyone is optimising for a different number.
Scenario 2
The SME whose management team reviews the wrong numbers every month
The monthly review covers revenue and cost — but says nothing about the leading indicators that predict whether next quarter will be better or worse. Decisions are always reactive because the insight always arrives too late.
Scenario 3
The investor or board who cannot get a clear performance read
Every board pack is full of activity metrics that make the team look busy but give no honest view of strategic momentum. You need a KPI framework that tells the truth about where the business really is.
The Impact It Creates
The Moment You Will Feel the Difference.
Leadership team aligned around a single set of meaningful numbers
Leading indicators that give early warning before problems become crises
Accountability structure that connects individual performance to company outcomes
Investor and board reporting that tells the real story
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- KPI framework design — 5-8 strategic metrics with definitions
- Leading vs lagging indicator map
- Target-setting methodology with benchmarks
- Dashboard design specification
- Accountability and review cadence framework
- Board and investor reporting template
The Outcome
Where You Will Be on the Other Side.
The leadership team looks at the same numbers, interprets them the same way, and makes decisions that move the right things in the right direction. The business stops being busy and starts being productive.
Primary Focus
Designing the KPI architecture that aligns the leadership team around the metrics that actually drive the business.
KPI Measurement
- KPI achievement rate
- Time from data to decision
- Leadership alignment score
- Board reporting satisfaction
- Strategic initiative impact on KPIs
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The clearest sign of a mature business is not the size of the revenue — it is the precision of how it is measured. We design the measurement system that makes great leadership possible.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2