Phase 2 · Strategy & Planning · From Idea to Executable Plan
Business Plan Development
A business plan is not a document you write to raise money. It is the proof that you have thought harder about your business than anyone else in the room.
A well-constructed business plan is a strategic instrument — it disciplines the founding team's thinking, aligns the leadership around a single version of the strategy, and gives investors, banks, and partners the commercial confidence to commit. We build plans that are honest, rigorous, and designed to be used — not filed.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder approaching investors for the first time
You have a pitch deck but no plan that backs up the numbers. Every investor who goes deeper than the deck finds the cracks — and the conversation stalls. You need the substance behind the story.
Scenario 2
The SME applying for bank finance or grant funding
The bank wants a business plan and your current document is three years old, optimistic, and written in an afternoon. You need something that withstands scrutiny and reflects the business as it actually is.
Scenario 3
The leadership team without a written strategy
Every leader in the room has a different version of where the business is going. Decisions are made in silos, priorities conflict, and the team cannot move at the speed the market requires.
The Impact It Creates
The Moment You Will Feel the Difference.
A single, aligned strategic document the whole team operates from
Financial model that withstands investor and lender scrutiny
Clear articulation of the opportunity, the model, and the path
Credibility platform for funding, partnership, and acquisition conversations
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Executive summary
- Market and competitive analysis
- Business model and revenue strategy
- Three-year financial model with scenario analysis
- Operational plan and team structure
- Go-to-market strategy and milestone roadmap
The Outcome
Where You Will Be on the Other Side.
You arrive in every strategic conversation — with investors, banks, boards, or partners — with a document that communicates mastery of your own business. The plan earns trust before the conversation begins.
Primary Focus
A rigorous, investor-grade business plan that aligns leadership and unlocks funding conversations.
KPI Measurement
- Funding secured vs target
- Investor meeting conversion rate
- Time from plan to first investment conversation
- Leadership alignment score
- Milestone achievement rate
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The discipline of writing the plan is itself a strategic act. It forces clarity, exposes assumptions, and aligns the team around a version of the future everyone has agreed to build toward. We guide you through every section — and the result is a document the business will actually use.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2