Phase 2 · Strategy & Planning · From Idea to Executable Plan
Sales Enablement
Your sales team should be spending their time selling — not searching for the right deck, rewriting proposals, or improvising answers to questions the business has already answered.
Sales enablement is the infrastructure of tools, content, templates, and resources that makes every sales conversation faster, more consistent, and more likely to convert. We audit what your team currently uses, identify the gaps that are costing them deals, and build the enablement library that gives every rep the right asset at the right moment in the sales cycle.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The sales team spending hours creating assets instead of selling
Every proposal takes two hours to write from scratch. Every deck needs to be modified for each prospect. Every FAQ gets answered differently by different reps. Time that should be spent selling is spent creating.
Scenario 2
The business where sales and marketing are not aligned
Marketing produces content that sales never uses. Sales creates their own materials that do not reflect the brand. The prospect gets a different story depending on who they speak to — and that inconsistency costs deals.
Scenario 3
The rep who loses deals at late stages when the prospect goes quiet
Deals stall after the initial meeting and there are no follow-up assets to re-engage, re-educate, or re-convince the prospect during their internal deliberation phase.
The Impact It Creates
The Moment You Will Feel the Difference.
More time selling because less time is spent creating assets
Consistent story delivered to every prospect by every rep
Deal re-engagement assets that keep opportunities moving when they go quiet
Onboarding time reduced because new hires have everything they need from day one
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Sales enablement audit — current assets and gaps
- Proposal template library by product, service, and deal type
- Battlecard design — competitive positioning and objection responses
- Case study and social proof library
- Follow-up sequence templates by sales stage
- Enablement platform recommendation and content organisation framework
The Outcome
Where You Will Be on the Other Side.
Every rep sells with the best version of the story, the most compelling proof, and the right asset for every moment of the sales cycle — without having to create anything from scratch.
Primary Focus
Building the tools, templates, and content that make every sales conversation faster, more consistent, and more likely to convert.
KPI Measurement
- Asset utilisation rate by sales team
- Time spent on admin vs selling
- Deal stage conversion rate before and after enablement
- Proposal turnaround time
- Sales and marketing content alignment score
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best sales team in the world still loses deals when they are under-equipped. Sales enablement is the armoury that makes sure your team always has the right weapon for the right moment.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2