Phase 2 · Strategy & Planning · From Idea to Executable Plan
Digital ROI Measurement
Every digital investment the business makes should be measurable. Most are not — because the measurement framework was never designed before the money was spent.
Digital ROI measurement is the design and implementation of the framework that connects digital investment to commercial outcome — attributing the revenue, the efficiency gains, and the cost savings that digital activity generates to the specific initiatives that produced them. We build the measurement infrastructure that answers the question 'is our digital investment working?' with evidence rather than assumption.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business spending significant sums on digital marketing without knowing which channels are generating revenue
The budget is spread across SEO, paid advertising, social media, and email marketing. The results are reported in channel metrics — impressions, clicks, open rates — that do not connect to revenue. The business does not know whether the digital marketing investment is generating return or generating activity.
Scenario 2
The leadership team asked to increase digital investment without any evidence that the current investment is working
The board has been presented with digital performance metrics. The metrics are all green. The revenue has not grown in proportion to the digital spend. Nobody has built the model that connects the two — and without it, the case for more investment cannot be made credibly.
Scenario 3
The business that has never attributed a lead, a sale, or a customer to a specific digital source
Customers are being acquired. Some of them mention the website. Others mention LinkedIn. Others cannot remember how they first heard of the business. The digital contribution to the commercial outcome has never been measured — and cannot be optimised without measurement.
The Impact It Creates
The Moment You Will Feel the Difference.
Digital investment allocated to channels and activities that generate measurable commercial return
Budget decisions made on evidence of ROI rather than channel metrics that do not connect to revenue
Underperforming digital activities identified and reallocated before the budget cycle repeats
Digital investment case made credibly to leadership and board
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Digital attribution framework — connecting digital activity to commercial outcomes
- Tracking and measurement infrastructure setup
- Digital ROI dashboard — investment vs commercial return by channel
- Multi-touch attribution model
- Regular digital performance review framework
- Digital investment optimisation recommendations based on ROI data
The Outcome
Where You Will Be on the Other Side.
The business knows, with evidence, which digital investments are working and which are not — and makes better allocation decisions as a result. The digital budget is directed to what generates return, and the measurement infrastructure ensures the improvement is visible.
Primary Focus
Designing and implementing the measurement framework that connects digital investment to commercial outcomes and enables evidence-based allocation decisions.
KPI Measurement
- Revenue attribution accuracy to digital channels
- Digital cost per acquisition
- ROI by digital channel
- Budget reallocation efficiency from ROI data
- Time to identify and respond to underperforming channels
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The digital investment that cannot be measured is the digital investment that cannot be justified, optimised, or defended. We build the measurement that makes every pound of digital spend accountable — and the insight that makes every subsequent decision better.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2