Phase 2 · Strategy & Planning · From Idea to Executable Plan
E-Commerce Enablement
Every business that sells products or services without an e-commerce channel is leaving revenue on the table — and ceding ground to competitors who have already built theirs.
E-commerce enablement is the end-to-end design and implementation of the online selling infrastructure that allows a business to sell its products or services digitally — from the platform selection and product catalogue setup through the payment integration, the customer experience design, and the digital marketing connection that drives traffic to revenue. We enable the e-commerce channel that opens the business to online sales without the complexity of building it alone.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The product business that is selling exclusively through physical channels and watching online competitors gain ground
The products are good and the existing customer relationships are strong. But the business is invisible to the buyers who search online first — which is now most buyers. The absence of an e-commerce channel is a structural competitive disadvantage that grows more costly every quarter.
Scenario 2
The service business that has never packaged its services into a digital product that can be sold without a sales conversation
Every sale currently requires a proposal, a meeting, and a bespoke conversation. Some of those conversations could be replaced by a well-designed digital product — a course, a template, a toolkit, a membership — that generates revenue without the founder's direct time.
Scenario 3
The business with an e-commerce store that is not converting because the user experience, the product pages, or the checkout are creating friction
The traffic is there. The products are right. And visitors are leaving without buying — because the experience between arrival and purchase has not been designed with the buyer in mind. The e-commerce channel exists but is not performing.
The Impact It Creates
The Moment You Will Feel the Difference.
Online revenue channel opened — generating sales without the constraint of physical presence or sales conversation
Customer buying experience designed for conversion rather than friction
Digital and physical channels integrated so inventory, customer data, and reporting are consistent
E-commerce performance measured and optimised continuously
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- E-commerce platform selection and setup
- Product catalogue and pricing architecture
- Payment gateway and checkout optimisation
- Customer journey design — from first click to purchase confirmation
- Integration with existing CRM, inventory, and fulfilment systems
- E-commerce analytics and performance dashboard
The Outcome
Where You Will Be on the Other Side.
The business sells online — with a customer experience that converts visitors into buyers, a technical infrastructure that handles the transaction, and the data to continuously improve the performance of the channel.
Primary Focus
Designing and implementing the e-commerce infrastructure that enables online selling with a customer experience optimised for conversion.
KPI Measurement
- E-commerce revenue from launch
- Conversion rate from visit to purchase
- Average order value
- Cart abandonment rate
- Customer acquisition cost through e-commerce vs other channels
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The e-commerce channel that does not exist is the one that is generating revenue for the competitors who built theirs first. We enable the channel — so the business captures the online demand that is already there, looking for something it can currently not find.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2