Phase 2 · Strategy & Planning · From Idea to Executable Plan
Marketing Strategy
Marketing without strategy is expensive noise. Strategy without marketing is a secret no one buys.
Marketing strategy is the structured plan for how your business earns attention, builds trust, and creates demand. We design the strategy · channels, messaging, content, brand-building, demand-gen · so marketing operates as a compounding asset rather than a quarterly spend.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder running marketing by experiment
You are trying everything · LinkedIn, ads, content, events · and nothing is producing a predictable result. Marketing spend feels like a gamble rather than an investment.
Scenario 2
The SME marketing in silos
Each marketing channel operates with its own goals, agency, and metrics · and the cumulative effect is fragmented brand and disconnected campaigns. The strategy that ties it together has not been written.
Scenario 3
The enterprise rationalising a sprawling marketing function
Years of expansion have left the marketing function spending across dozens of activities, with no single strategy explaining why each one exists. Cost is high, attribution is unclear, and the board wants a coherent plan.
The Impact It Creates
The Moment You Will Feel the Difference.
A coherent strategy that ties brand, demand, and content together
Marketing spend that produces compounding returns, not quarterly fireworks
Clear attribution between activities and revenue outcomes
A brand asset that grows in value year over year
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Marketing strategy document
- Channel strategy and budget allocation
- Content strategy and editorial calendar approach
- Demand-generation framework
- Brand-building roadmap
- Marketing KPIs and dashboard design
The Outcome
Where You Will Be on the Other Side.
Marketing transforms from a cost centre into a growth engine. Every campaign reinforces the brand, every channel feeds the funnel, and the team can articulate exactly what each pound of marketing spend is producing.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Marketing is the conversation your business has with the market when no one is in the room. A proper strategy makes sure that conversation builds something · trust, recognition, demand · rather than just making noise that fades.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2