Phase 2 · Strategy & Planning · From Idea to Executable Plan
Innovation Funding Strategy
The innovation the business cannot fund is the innovation the market will not see. The funding strategy is what closes the gap between the ambition and the resource.
Innovation funding strategy is the identification, prioritisation, and pursuit of the public and private funding sources that support innovation activity — from Innovate UK grants and R&D tax credits through international innovation programmes, angel investment, and venture capital.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business investing in innovation from its own cash flow and unaware of the grant funding available for the activity it is already undertaking
The R&D is being funded from the business's own resources. The Innovate UK grant programmes that support exactly this type of activity have not been explored. The R&D tax credits that would be generated by the activity have not been claimed. The business is spending money on innovation that public funding would have supported.
Scenario 2
The business with an ambitious innovation programme that exceeds what its own resources can fund
The innovation strategy is clear. The commercial opportunity is identified. The resource required to execute the programme exceeds what the business can self-fund. The question of where to find the capital has not been answered with a structured approach.
Scenario 3
The business that has applied for Innovate UK funding and been declined without understanding why or how to strengthen a reapplication
The application was submitted with care. The decline was received without useful feedback. The business does not know whether the problem was the application quality, the project definition, or the commercial case — and therefore does not know how to improve.
The Impact It Creates
The Moment You Will Feel the Difference.
Innovation funding strategy aligned to the specific sources available for the business's activities
R&D tax credits claimed — offsetting the cost of innovation already being funded
Innovate UK and public grant applications strengthened and successfully submitted
Innovation capital raised from the public and private sources appropriate to the stage
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Innovation funding landscape mapping — all sources applicable to the business
- R&D tax credit opportunity assessment and claim support
- Innovate UK programme identification and eligibility assessment
- Grant application development and submission support
- Innovation investor identification — angels, VC, and strategic investors
- Innovation funding pipeline management
The Outcome
Where You Will Be on the Other Side.
The business has an innovation funding strategy that maximises the public and private capital available for its innovation activities — reducing the net cost of innovation, extending the programme that self-funding alone could support, and accelerating the commercial outcomes.
Primary Focus
Identifying and securing the innovation funding — grants, tax credits, and investor capital — that maximises the resource available for the business's innovation programme.
KPI Measurement
- Innovation grant funding secured
- R&D tax credit claimed
- Innovation funding pipeline value
- Application success rate
- Innovation programme funded vs self-funded ratio
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in sharper resource allocation and avoided strategic missteps
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £3M in faster execution and pipeline acceleration
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in strategic value through repositioning, model redesign, and growth-system installation
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in major strategic initiatives, capital deployment efficiency, and competitive repositioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The innovation that the business cannot fund is the competitive advantage it will not build. The funding is out there — in grant programmes, tax credits, and investor capital. The strategy is how the business finds and secures it. We design the strategy.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 2