Phase 3 · Brand & Authority Building · Trust Before Transaction
Video & Multimedia Production
Video is the format the algorithm favours, the buyer prefers, and the competitor has probably not invested in properly. That gap is your opportunity.
Video and multimedia production is the creation of content assets — brand films, explainer videos, testimonial series, social shorts, webinars, podcasts — that communicate your value proposition with the emotional impact that text alone cannot achieve. We design the content strategy, script the narrative, and produce assets that work across the channels your buyers inhabit.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The brand with a complex offering that is hard to explain in text
Your product or service is genuinely valuable but the written description does not do it justice. Prospects read the website and still do not understand what you actually do. Video would change that in sixty seconds.
Scenario 2
The business that knows it should be doing video but has never started
You have been meaning to produce video content for two years. The equipment question, the script question, the 'who appears on camera' question — every barrier is a reason to delay what you know would work.
Scenario 3
The enterprise that needs consistent, on-brand multimedia across multiple teams and markets
Your brand produces content in silos — different quality, different tone, different format. The result is inconsistency that undermines the brand positioning you have worked to build.
The Impact It Creates
The Moment You Will Feel the Difference.
Complex value propositions communicated in seconds rather than pages
Emotional connection with buyers that text marketing cannot replicate
Higher engagement rates across every digital channel
Reusable assets that work across website, social, email, and sales
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Video content strategy and asset plan
- Script development and narrative design
- Production management and creative direction
- Post-production editing, graphics, and subtitling
- Distribution strategy across owned and paid channels
- Performance measurement framework
The Outcome
Where You Will Be on the Other Side.
You communicate your value proposition with the emotional and visual impact it deserves. Buyers who watched a two-minute brand video convert at a materially higher rate than those who only read the website — and those assets work for you every day without additional effort.
Primary Focus
Creating video and multimedia assets that communicate value with emotional impact and drive measurable commercial outcomes.
KPI Measurement
- Video view-through rate
- Video-attributed conversion rate
- Engagement rate vs non-video content
- Cost per view
- Revenue attributed to video touchpoints in customer journey
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The brands that people feel connected to are the brands that show up in video. It is the closest thing to a human conversation that digital marketing can produce. We make yours count.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3