Phase 3 · Brand & Authority Building · Trust Before Transaction
International PR & Visibility
A brand that is well-known in the UK is unknown in every other market. International visibility does not travel — it has to be built, deliberately, in every market that matters.
International PR and visibility is the strategic design and execution of the media, content, and brand presence programme that builds the business's profile in its target international markets — through local media relationships, international trade press, digital presence in target market languages, and the thought leadership and award programme that establishes credibility with buyers and partners who have never heard of the business before. We build the international profile that makes the commercial conversations happen.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with strong UK brand recognition entering an international market where it is completely unknown
The credibility built at home does not travel. The UK case studies, the UK media coverage, and the UK awards mean nothing to a buyer in the target market who has never heard of the business. International visibility has to be built from zero — and most businesses do not plan for the investment that requires.
Scenario 2
The business whose international website presence is the UK website with no localisation, no local SEO, and no local relevance
The international buyer finds the business online and arrives at a website that is clearly designed for a UK audience. The case studies are UK companies. The testimonials are UK clients. The pricing is in sterling. The experience communicates that the business has not seriously considered them as a customer.
Scenario 3
The exporting business trying to build trust with overseas buyers who have no external reference points for the business's credibility
In the domestic market, credibility is built over years through relationships, referrals, and reputation. In an international market, none of those exist. The PR and visibility programme is the substitute for the trust that relationships would otherwise provide — and most businesses underinvest in it.
The Impact It Creates
The Moment You Will Feel the Difference.
International brand presence built that supports the commercial conversations the sales team is having
Local media and trade press coverage that provides credibility in target markets
Digital presence localised for international search and audience expectations
Thought leadership programme that establishes expertise with international buyers before the sales conversation begins
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- International visibility strategy by target market
- International media relations and PR programme
- Website localisation brief — language, content, and cultural adaptation
- International SEO strategy and implementation
- Trade press and industry publication placement in target markets
- International thought leadership content programme
The Outcome
Where You Will Be on the Other Side.
The business is visible, credible, and professionally represented in its target international markets — with the media coverage, the digital presence, and the thought leadership positioning that supports every commercial conversation its sales team is having.
Primary Focus
Building brand visibility, media presence, and thought leadership positioning in target international markets to support commercial entry and conversion.
KPI Measurement
- International media coverage volume and quality
- Website traffic from target international markets
- International search ranking for target keywords
- Brand awareness score in target markets
- Commercial opportunities attributed to international visibility
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The international buyer who has never heard of the business will not take the call on the salesperson's credibility alone. Visibility provides the context that makes the call worth taking. We build the visibility that opens the door — and the credibility that gets the business through it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3