Phase 3 · Sales & Revenue · Revenue That's Reliable
Sales Growth Systems
A great salesperson is a gift. A great sales system is a machine.
Sales Growth Systems is the work of building the processes, playbooks, tools, and performance infrastructure that make consistent revenue a function of the system rather than the individual. Most businesses with a sales function have salespeople — but not a sales system. When the star performer leaves, revenue drops. When the founder stops selling, the pipeline dries up. Sales Growth Systems changes the architecture so that the machine produces results regardless of which person is operating it.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business where all the sales come through one person
The founder, or one exceptional salesperson, is responsible for almost all commercial revenue. They know it, the business knows it, and the commercial fragility this creates is very real. If they get sick, leave, or simply run out of capacity, the revenue goes with them.
Scenario 2
The sales team with inconsistent conversion rates
Some team members close consistently and others struggle — but nobody fully understands why. There's no shared process, no standardised pitch framework, no consistent objection-handling approach. Every salesperson is doing something different, producing different results, with no way to identify what the best practice actually is.
Scenario 3
The scaling business adding salespeople without improving output
They hired more salespeople expecting revenue to scale linearly — and it didn't. New hires take too long to become productive. The onboarding is inconsistent. The training is informal. Each new hire reinvents their own approach from scratch because there's no system to plug into.
The Impact It Creates
The Moment You Will Feel the Difference.
Sales performance becomes less dependent on individual talent and more driven by system quality
New sales hires become productive faster because there is a clear process to follow
Conversion rates improve as the best commercial approach is identified, documented, and taught
Revenue predictability increases as pipeline management becomes systematic
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Sales process design — the end-to-end commercial process from first contact to close
- CRM setup and configuration — the tools and workflows that make pipeline management effortless
- Pitch framework — a structured, repeatable approach to commercial conversations
- Objection handling guide — specific responses to the most common commercial objections
- Performance tracking system — the metrics and reporting cadence that identify what's working and what isn't
The Outcome
Where You Will Be on the Other Side.
After Sales Growth Systems, the business has a commercial engine rather than a collection of commercial individuals. Revenue is more predictable, conversion is more consistent, and sales performance is less dependent on which specific people are doing the selling. The system produces results — and the system can be scaled, replicated, and improved over time.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business that has ever lost its best salesperson and watched revenue fall understands viscerally why a sales system matters. The goal is not to remove the human element from sales — the best commercial conversations are deeply human. The goal is to build a framework that makes every salesperson better, every conversation more effective, and every pipeline more reliable. That is what a sales system does.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3