Phase 3 · Sales & Revenue · Revenue That's Reliable
Funding & Investment Readiness
Investors don't fund ideas. They fund fundable businesses — and most aren't.
Funding & Investment Readiness is the comprehensive preparation process that transforms a promising business into one that serious investors recognise as a credible, well-structured opportunity. The gap between 'good business' and 'investable business' is not about potential — it is about presentation, structure, and commercial rigour. Most businesses approach investors too early, with the wrong materials, without understanding what investors actually evaluate. Funding & Investment Readiness closes that gap before the first investor conversation begins.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder approaching investors for the first time
The business is genuinely good. The founder is articulate and passionate. But every investor meeting ends without a term sheet. Feedback is vague — 'not the right fit', 'too early stage', 'need more traction'. The founder doesn't know what's missing because they don't know how investors actually evaluate opportunities.
Scenario 2
The business preparing for a second or growth round
The first round was raised on personal relationships and early traction. The growth round requires institutional credibility — a proper financial model, a coherent equity story, a due diligence package that doesn't fall apart under scrutiny. They're not sure their current materials meet that standard.
Scenario 3
The business that rejected investor interest because it wasn't ready
An interested investor reached out — and the business wasn't ready. No financial model. No pitch deck. No clear answer to the basic due diligence questions. The opportunity passed. They've decided they will not let that happen again.
The Impact It Creates
The Moment You Will Feel the Difference.
Investor conversations start from a position of credibility rather than aspiration
The pitch deck communicates the investment case clearly to the specific type of investor being targeted
Due diligence processes don't uncover surprises that kill deals
The financial model supports the valuation conversation with evidence rather than optimism
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Investment readiness audit — an honest assessment of the business through an investor's lens
- Pitch deck — a compelling, investor-appropriate document that tells the commercial story clearly
- Financial model — a three-to-five year model with assumptions, sensitivities, and clear return case
- Investor targeting strategy — identifying the right type of investor for this business at this stage
- Due diligence preparation — organising the materials and information that investors will request
The Outcome
Where You Will Be on the Other Side.
After Funding & Investment Readiness, the business enters investor conversations with the materials, the confidence, and the commercial structure that serious investors expect. Deals don't fall apart in due diligence. The financial model supports the valuation conversation. The pitch is compelling to the right kind of investor. And the founder is ready for the process — not surprised by it.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Raising investment is one of the most commercially and emotionally demanding things a founder does. The rejection that comes from being unprepared is particularly painful — because the business might genuinely deserve the investment, but the presentation isn't ready to make the case. Funding & Investment Readiness makes sure the business is judged on its actual merit — not on the quality of the preparation.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3