Phase 3 · Brand & Authority Building · Trust Before Transaction
Podcast & Audio Visibility
Your buyers are listening to podcasts during their commute, their workout, and their lunch break. The question is whether they are listening to you or to your competitor.
Podcast and audio visibility is the strategic approach to reaching decision-maker audiences through the audio formats they consume regularly — whether as a podcast guest, a series host, or a sponsor of the shows that already command your buyer's attention. We design the audio strategy, identify the right shows and hosts, develop the messaging, and manage the production and distribution of audio content that builds authority in the time your buyers give to listening.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business whose target audience is highly podcast-engaged but whose brand has zero audio presence
B2B buyers in your category consume three or four podcasts regularly. Your competitors have been guests on the most listened-to shows in your space. Your brand is not in those conversations — and your buyers are listening to conversations that do not include you.
Scenario 2
The founder with a strong perspective who has never been asked to share it on audio
You have insight, experience, and an opinion worth hearing. But you have never been pitched to podcast hosts, never prepared a guest profile, and never positioned yourself as the kind of voice those shows want to feature.
Scenario 3
The business that produced a podcast but never built an audience for it
The podcast was launched with enthusiasm. Episodes were produced. And then the audience never materialised because the show was not promoted, not distributed strategically, and not connected to a commercial outcome.
The Impact It Creates
The Moment You Will Feel the Difference.
Brand voice reaching decision-maker audiences in the intimate, high-attention format of audio
Podcast guest appearances that generate credibility transfer from established show audiences
Owned audio content that builds a loyal listener base from the target buyer community
Commercial relationships that develop in the informal, trust-building context of audio
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Audio landscape mapping — shows, hosts, and audiences in your category
- Guest profile and pitch strategy for target podcast appearances
- Own podcast strategy — format, positioning, and audience development
- Episode content planning and guest sourcing
- Audio distribution and cross-promotion strategy
- Audience growth and engagement measurement framework
The Outcome
Where You Will Be on the Other Side.
The brand is heard by the right people through the format they trust most — building the familiarity, authority, and relationship warmth that converts listeners into buyers over time.
Primary Focus
Building brand authority and buyer relationships through strategic podcast guest appearances, owned audio content, and targeted audio distribution.
KPI Measurement
- Podcast appearances per quarter
- Show audience size and buyer profile alignment
- Listener growth for owned podcast
- Commercial relationships attributed to audio
- Brand recall among podcast audience
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Audio is the only medium where your audience invites you into their ears for thirty minutes at a time. The relationship that builds during that time is unlike anything other marketing can replicate. We get you into those conversations.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3