Phase 3 · Brand & Authority Building · Trust Before Transaction
Authority Positioning
There is a category of supplier that buyers chase, and a category that chases buyers. The difference is authority · which is engineered, not awarded.
Authority positioning is the deliberate, structured programme that turns founders and the business itself into the recognised voice in the category · through speaking, writing, media, and ecosystem visibility. We engineer the authority that turns sales conversations into procurement decisions.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder with expertise but no public voice
You are the most knowledgeable person in the room · but the market does not know it. Authority that lives only inside your head produces zero commercial leverage.
Scenario 2
The SME competing on price because nothing else differentiates
Without authority, every conversation reduces to price. With authority, price becomes negotiable because value is recognised.
Scenario 3
The enterprise leadership team without thought-leadership presence
Competitor executives are on stages, on podcasts, and in publications. Your team is excellent · and invisible. The category narrative is being written without you.
The Impact It Creates
The Moment You Will Feel the Difference.
Inbound enquiries from buyers who already trust you
Pricing power because authority justifies premium
Procurement preference · authority shortens the trust cycle
Compounding visibility · the more you publish, the more publishes for you
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Authority positioning strategy
- Personal brand programme for key spokespeople
- Content topic agenda · the views you stand for
- Speaking and media booking strategy
- Long-form asset development (book, white paper, framework)
- Authority KPIs and tracking dashboard
The Outcome
Where You Will Be on the Other Side.
Buyers start coming to you because they know what you stand for. The conversation shifts from 'why should we hire you?' to 'when can you start?' Authority becomes a compounding asset that does work for the business every day, in rooms you are not in.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every category has a name that comes up first in the conversation. There is no reason it should not be yours · except that no one has done the work to make it so. Authority positioning is that work.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3