Phase 3 · Brand & Authority Building · Trust Before Transaction
Brand Identity
Your logo is the smallest part of your brand identity. The biggest part is what your buyer feels in the first three seconds of seeing you.
Brand identity is the visual, verbal, and emotional system that makes your business instantly recognisable and respected. We design the full identity · logo, palette, typography, voice, narrative · so the brand looks and feels like the business you intend to become.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with an inherited logo and no system
Your brand is a logo someone designed on Fiverr and a colour palette that wandered in from a free template. The market is reading you as 'amateur' before you have said a word.
Scenario 2
The SME outgrowing its founder-era identity
The brand identity was right for the business you were three years ago. The business has grown · the identity has not · and the gap is starting to embarrass the team.
Scenario 3
The enterprise rationalising sub-brands
Acquisitions and product launches have produced a confused portfolio of sub-brands. The market does not know which is which · and the parent brand is being diluted in real time.
The Impact It Creates
The Moment You Will Feel the Difference.
Visual recognition in seconds rather than sentences
Premium pricing power because the brand looks the part
Internal pride · the team is proud of what they hand over
Consistency across every customer touchpoint
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Logo system · primary, secondary, mono, responsive
- Colour palette with accessibility audit
- Typography system
- Brand voice and tone guide
- Brand narrative and key messages
- Brand guidelines document
The Outcome
Where You Will Be on the Other Side.
Your brand looks and sounds like the business you intend to be · not the one you used to be. Buyers recognise you, partners trust you on sight, and the team operates with the confidence that comes from working under a brand they are proud of.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Brand identity is the most under-leveraged asset in most businesses · the one thing that does its work even when no one on the team is in the room. Get it right once, and it earns its place every day for the next decade.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3