Phase 3 · Brand & Authority Building · Trust Before Transaction
Videos
A 90-second video can do what twenty emails could not · because the human face still does the most persuasive work in business.
We produce the video assets that explain, demonstrate, and emotionally connect · founder stories, customer testimonials, product walkthroughs, brand films · so the business has the medium that converts at the rate text alone cannot.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with no video assets
Every other competitor has a brand film, a founder explainer, and customer videos. You have a logo and a paragraph. The deficit is felt in every channel · social, web, sales.
Scenario 2
The SME with low-quality DIY videos
You have videos · shot on phones, edited by interns, with awkward audio. They are doing more harm than help · because they signal 'unprofessional' to the buyer.
Scenario 3
The enterprise with expensive video that nobody uses
Hundreds of thousands have been spent on video · sitting on YouTube, ungoverned, unfindable, uncited in sales. The investment is not converting.
The Impact It Creates
The Moment You Will Feel the Difference.
Conversion rates on landing pages with video lift markedly
Sales cycles shorten because the prospect has met the team
Customer testimonials become repeatable assets across channels
Brand film gives the business a memorable, emotional anchor
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Video strategy and asset prioritisation
- Brand film and founder story
- Customer testimonial production · 3-5 case studies
- Product demo or explainer video
- Social-cut versions for distribution
- Production templates for ongoing self-shoot
The Outcome
Where You Will Be on the Other Side.
Your video library becomes a sales and marketing accelerator. Every channel performs better because video carries the emotional weight that text cannot. The team has assets they actually want to share.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Buyers buy from people. Video is the channel that lets them meet the people · without leaving their desk. The companies that lean into video win the trust race against the ones who hide behind text.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3