Phase 3 · Brand & Authority Building · Trust Before Transaction
Executive Visibility Programme
Buyers do not just buy from businesses. In B2B, they buy from the people who lead them. Executive visibility is how you make sure those people are seen.
Executive visibility programme is the structured investment in the professional presence, public profile, and industry authority of the senior leaders whose visibility directly influences commercial outcomes — generating trust, attracting talent, opening doors, and differentiating the brand from competitors whose leadership is invisible. We design the visibility strategy for each executive, manage the content and platform presence, and build the profile that makes them the recognised voices in their area of expertise.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business whose senior leaders are invisible outside the organisation
The executive team is deeply capable but entirely unknown to the market. Competitors with less experienced leadership are more visible — speaking at events, publishing in trade press, and building the profiles that attract the talent, the partnerships, and the clients the business needs.
Scenario 2
The leadership team where one founder is highly visible but others are not
The business has a single face — usually the CEO or founder. When that person is unavailable, the brand loses its voice. Executive visibility is how you distribute authority across the leadership team rather than concentrating it in one person.
Scenario 3
The business preparing for a transaction where executive credibility affects valuation
Investors and acquirers assess the leadership team as a critical factor in the deal. Executives who are recognised, respected, and publicly credible in their field are valued differently from those who are unknown outside the organisation.
The Impact It Creates
The Moment You Will Feel the Difference.
Individual executives recognised and respected as authorities in their domain
Commercial conversations influenced by the pre-existing visibility of the leadership team
Talent attracted by the professional reputation of the people who lead the organisation
Distributed leadership authority that makes the business resilient to any single person's absence
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Executive profile audit — current visibility and authority position for each leader
- Individual visibility strategy by executive role and domain
- LinkedIn optimisation and content programme per executive
- Speaking and media placement strategy for each leader
- Thought leadership content plan per executive
- Executive visibility measurement framework and quarterly review
The Outcome
Where You Will Be on the Other Side.
The business is led by a team that is visible, credible, and recognised — creating commercial trust before sales conversations begin and amplifying the brand's authority through multiple channels simultaneously.
Primary Focus
Building the professional visibility and authority of senior executives to generate commercial trust, talent attraction, and brand credibility.
KPI Measurement
- Executive visibility score by individual
- Speaking engagements per executive per year
- Media appearances and publication placements
- LinkedIn follower growth and engagement for each executive
- Commercial conversations influenced by executive profile
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most powerful marketing a B2B business can do is to make its leaders worth knowing. We build the visibility infrastructure that makes that happen — systematically, at pace, and with measurable commercial impact.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3