Phase 3 · Brand & Authority Building · Trust Before Transaction
Directory & Listing Optimisation
When a buyer searches for a supplier in your category, your profile is either the most compelling in the results or it is invisible. There is very little in between.
Directory and listing optimisation is the systematic improvement of your business's presence across the directories, platforms, supplier portals, and online listings where buyers look when they are searching for suppliers — ensuring that every profile is complete, compelling, and optimised to appear prominently and convert viewer interest into contact. We audit the current directory presence, identify the gaps, and optimise every listing that reaches the right audience.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The supplier with an incomplete or outdated profile on the platforms buyers use to find suppliers
The directory listing was created years ago with minimal information. Competitors have complete profiles with testimonials, certifications, and detailed capability descriptions. The business appears in results but converts at a fraction of the rate it should.
Scenario 2
The business not registered on the directories its target buyers are using
Procurement teams use specific supplier portals and directories to find and shortlist suppliers. If the business is not registered and optimised on these platforms, it does not exist to those buyers regardless of how capable it is.
Scenario 3
The SME managing inconsistent information across multiple platforms
The business name, address, phone number, description, and capabilities are inconsistent across different listings. This inconsistency damages search rankings and creates uncertainty for buyers who are trying to verify the business before making contact.
The Impact It Creates
The Moment You Will Feel the Difference.
Consistent, compelling presence across every directory and platform buyers use
Inbound enquiries from buyers who found the business through optimised listings
Search ranking improved within directory platforms through complete, keyword-rich profiles
Credibility signals communicated through certifications, testimonials, and case studies in listings
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Directory landscape audit — which platforms your buyers use to find suppliers
- Current listing audit — completeness, accuracy, and conversion quality
- Priority directory identification and registration
- Profile optimisation — content, keywords, credentials, and visuals
- NAP consistency review — name, address, phone standardisation
- Ongoing listing management and update protocol
The Outcome
Where You Will Be on the Other Side.
The business appears compellingly and consistently across every directory and listing platform its buyers use — with profiles that rank well, convert viewer interest into contact, and present the business as the most credible choice in the results.
Primary Focus
Optimising the business's presence across buyer-facing directories and listing platforms to improve visibility, credibility, and inbound enquiry rate.
KPI Measurement
- Directory listing completeness score
- Inbound enquiries from directory sources
- Profile view-to-contact rate
- Listing ranking position in priority directories
- NAP consistency score across platforms
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Your directory profile is your first impression with every buyer who finds you through a search. We make sure that impression is as strong as the business it represents.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3