Phase 3 · Brand & Authority Building · Trust Before Transaction
Brand Story
Buyers do not remember features. They remember stories · and the brands without one are simply forgotten.
The brand story is the carefully crafted narrative that explains who you are, why you exist, and what you stand for · in a form the market can recall, retell, and emotionally connect with. We craft the story so it does the heavy lifting of building belief.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup whose origin story has never been written
You have a powerful story about why this business exists · but it lives only in conversations with friends. Customers, hires, and partners are reading the website and getting features instead of feeling.
Scenario 2
The SME with a forgotten origin
The business has evolved beyond its origin story · and the new narrative has not been written. The team is unsure what the modern story is, which means the market is too.
Scenario 3
The enterprise with a story buried in corporate-speak
The brand story exists in the annual report · cold, abstract, and unreadable. Nobody on the team, let alone outside it, could repeat it.
The Impact It Creates
The Moment You Will Feel the Difference.
A story the team can tell with conviction in any conversation
Customers and partners repeat the story for you
Emotional resonance that no product feature can match
Recruitment and partnership pitches lift because the story does the talking
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Brand story narrative · long, medium, and short forms
- Founder origin and journey narrative
- Why-we-exist statement
- Story usage guide across channels
- Recruitment, sales, and PR adaptations
- Visual storytelling supports
The Outcome
Where You Will Be on the Other Side.
Your brand has a story the team is proud to tell and the market is happy to repeat. Every conversation becomes warmer, every pitch becomes more memorable, and the business carries an emotional anchor that no spreadsheet can substitute for.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The brands that outlast every trend are the ones whose stories are worth retelling. Take the time to write yours · because nobody else will, and the market will read whatever you do not write yourself.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3