Phase 3 · Brand & Authority Building · Trust Before Transaction
Media & PR Visibility Programme
Earned media is the only form of visibility that comes with a third-party endorsement built in. A press mention is not just reach — it is borrowed credibility.
Media and PR visibility programme is the structured approach to generating consistent earned media coverage — in the publications, platforms, and channels your target audience actually reads. We design the media strategy, develop the story angles, build the journalist and editor relationships, and manage the campaign that puts your brand, your leadership, and your perspective in front of the audiences that matter most to your commercial objectives.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that has never appeared in the trade press its buyers read
Your target buyers read three or four industry publications regularly. Your competitors appear in them and you do not. Every issue is an opportunity for a competitor to be seen as the authoritative voice — while your brand is absent.
Scenario 2
The founder with genuine expertise and an original perspective that nobody is hearing
You have real insight, a strong point of view, and fifteen years of experience in the category. But none of that is visible to the market because the story has never been told to the publications that would print it.
Scenario 3
The business that has tried PR before with disappointing results
A previous PR agency ran the account for six months and generated very little coverage. The problem was not the story — it was the strategy. Generic press releases to generic journalist lists do not produce coverage. Targeted, relevant angles to the right relationships do.
The Impact It Creates
The Moment You Will Feel the Difference.
Consistent earned media coverage in the publications your buyers trust and read
Brand credibility multiplied by third-party editorial endorsement
Leadership positioning as a recognised voice in the category
Inbound enquiries generated from coverage reaching the right decision-maker audience
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Media landscape mapping — which publications, journalists, and channels matter
- Story angle development — news hooks, expert commentary, and feature opportunities
- Press release and media pitch writing
- Journalist and editor relationship building
- Media monitoring and coverage reporting
- Crisis communications framework
The Outcome
Where You Will Be on the Other Side.
The brand appears consistently in the media its buyers read — building familiarity, authority, and commercial trust with audiences the business could not reach through owned or paid channels alone.
Primary Focus
Generating consistent earned media coverage in the channels and publications that reach target buyer audiences and build brand credibility.
KPI Measurement
- Media coverage volume and quality
- Share of voice vs competitors
- Publication reach and audience alignment
- Inbound enquiries attributed to media coverage
- Brand sentiment in earned media
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Being read about in the right publication by the right person at the right moment is the closest thing to a warm introduction that marketing can produce. We build the programme that makes those moments happen consistently.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3